PPC Executive

Responsibilities:
• To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.
• Manage, review, and perform daily account responsibilities associated with Google Ads and social media Ads for our Account.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics. - Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication with team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Requirements:
• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager and Google AdWords.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.

Salary: ₹20,000 - ₹30,000 per month

Experience: 2 to 4 years

Schedule:

Day shift

Fixed shift

Ability to commute/relocate:

Koregaon Park, Pune - 411001, Maharashtra: Reliably commute or planning to relocate before starting work