PPC Executive

Job Description
PPC Executive

Experience- 2- 4 years

Location:
Jaipur (WFO)

Job Description

Responsibilities:
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.
Requirements

Requirements and skills:
• Proven experience as a PPC Manager or Digital Marketing Specialist.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent communication skills.
• Analytical thinking with strong math skills.
• Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus.
About Marktine Technology Solutions Pvt

Ltd:
We are a decision science organization assisting clients to leverage their under-utilized, unstructured, raw, and remote data. to perform business impactful applications using AI/ML technologies. We Help Fortune 500 companies build, sustain, and transform their in-house analytics capabilities through core process design unique to their needs and challenges.

Requirements
• Work experience as a Python Developer
• Expertise in at least one popular Python framework (like Django,Rest API, JWT ,DRF)
• Familiarity with front-end technologies (like JavaScript and HTML5)
• Team spirit
• Good problem-solving skills
• BSc in Computer Science, Engineering or relevant field