PR Executive

Key Responsibilities:

Media Relations

● Build and nurture strong relationships with journalists, editors, influencers, and content

creators in the education, lifestyle, and business space.

● Proactively pitch story ideas, thought leadership articles, student and teacher success

stories, and event-based news to key publications.

● Maintain and update media lists and track outreach and responses.

Content Creation & Storytelling

● Write press releases, media briefs, bylined articles, and thought leadership pieces.

● Collaborate with internal stakeholders (teachers, students, leadership) to uncover unique

brand stories.

● Support speech writing and talking points for leadership representation at panels,

webinars, or interviews.

PR Campaign Management

● Support execution of integrated PR campaigns around key initiatives, launches, events,

or academic milestones.

● Coordinate media visits, interviews, campus walkthroughs, and virtual press briefings.

● Work closely with the social media and content teams to ensure aligned messaging.

Monitoring & Reporting

● Track media coverage, prepare weekly and monthly PR reports with reach, sentiment,

and coverage analysis.

● Monitor competitors and industry news to proactively identify trends and angles for brand storytelling.

● Handle crisis communication support as needed, under supervision of senior team

members.

Requirements:

● 1–3 years of experience in PR, communications, journalism, or media (agency or

in-house).

● Excellent writing, editing, and storytelling skills across long and short formats.

● Strong network of media contacts, especially in education, lifestyle, business or metro

beat (preferred).

● Experience in creating PR plans and executing them across earned media.

● Comfort with tight deadlines, multiple stakeholders, and fast-moving narratives.

● A proactive mindset, curiosity to discover stories, and confidence in media-facing

interactions.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

Paid sick time
Provident Fund
Schedule:

Day shift
Morning shift
Work Location: In person