PR & Media Relations Manager - Beauty & Wellness

PR & Media Relations Manager – Beauty Industry

We are seeking a Senior PR & Media Relations Manager with 5+ years of beauty PR experience to join Olive Tree People as we expand in the U.S. market. This role reports directly to the VP of Marketing and Communication and requires a candidate with strong writing skills, a Rolodex of media contacts in the beauty industry, experience in ad buying, and the ability to organize high-impact press events. Experience both in-house and at an agency is preferred.

Responsibilities:

Develop and execute media engagement strategies, including national/consumer press, local/regional, and trade media.
Write, edit, and upload press releases, ensuring maximum media exposure. You must be a top-tier writer with the ability to craft compelling stories.
Leverage your Rolodex of media contacts to secure high-impact coverage.
Lead ad buying strategies in top-tier media outlets to maximize brand reach.
Organize and execute press events, media roundtables, and brand activations.
Build and maintain strong connections with journalists, editors, and industry influencers.
Manage media outreach, follow-ups, and press engagements.
Arrange interviews and press coverage to elevate brand awareness.
Monitor media coverage and compile press clippings.
Assist with internal communication initiatives, including newsletters and company-wide updates.
Support other communication-related activities within the company.
Paid Print and Online Ad Buying in Top Tier Media
Work closely with the VP of Marketing and Communication to align PR strategies with overall brand goals.
Qualifications:

5+ years of beauty PR experience.
Proven track record of writing and distributing press releases as a top-tier writer.
Strong, existing relationships with top-tier media, journalists, and editors.
A Rolodex of media contacts within the beauty and lifestyle industries.
Experience with ad buying in top-tier media outlets.
Proven ability to organize and execute press events.
Strong relationships with beauty and lifestyle media.
Excellent verbal and written communication skills.
Ability to multi-task, prioritize, and adapt to shifting tasks.
Experience with influencer outreach and brand gifting.
Highly organized, self-motivated, and detail-oriented.
Ability to work independently and in a team setting.
Creative, solution-based approach.
Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: In person

Pay: $120,000.00 - $150,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: In person