Product Manager|Loyalty

Role/ Job Title: Product Manager-Loyalty

Business: Corporate Function

Function/ Department: Marketing

Place of Work: Mumbai

Job Purpose:

Building a best in class pan bank loyalty platform for IDFC FIRST Bank customers & managing the product to achieve business objectives as well as delivering the best possible experience to customers.

Roles & Responsibilities:

1. Craft, communicate & execute a long-term product strategy of the enterprise loyalty program in alignment with business objectives.
2. Collaborate with business, tech, design, marketing & analytics team to define product requirements, prioritize backlog to align with changing customer needs.
3.Put customers & customer analytics at the center of discovery, design & prioritization & drive strategic initiatives related to success of the product
4. Understand the economics of each business unit and create business specific loyalty product constructs to maximize business KPIs and drive profitability of loyalty.
5. Monitor various channels of information flow that can provide feedback on platform/ product performance to improve KPIs
6. Actively participate and contribute to weekly sprint reviews, monthly & quarterly reviews on product performance

Secondary Responsibilities:

1. Execute requisite tests to understand the best possible solution for customer pain points
2. Liaise with marketing/ campaign teams to ensure promotion/campaigns of product features
3. Ensure risk/compliance /legal guidelines are followed while product creation.

Managerial & Leadership Responsibilities:

Following skillset is a pre-requisite for the role:
1. Min. 3 yrs experience in managing a customer facing digital product
2. Demonstrated ability to develop, communicate & execute product strategy & roadmap in a fast-paced environment
3. Experience of working in Agile methodologies and a good understanding of digital product development process
4. Familiarity of working with SQL, CSS, JavaScript, MongoDB & React
5. Excellent problem solving and analytical skills ability to break down a complex problem statement into smaller components & solving them in a strategic manner
6. Should be willing to take ownership of the product end to end and pro-actively report on the performance same

Key Success Metrics:

Customer Lifetime Value (CLV), DAU/MAU, Churn Rate, Retention Rate, Average Session Time, Bounce Rate, NPS.

Education/experience-MBA graduate with relevant 3-6 yrs of experience


3.00-5.00 Years