Job Description
Manager - Product Marketing - SaaS Product
Role overview:
We are seeking a dynamic and experienced Product Marketing Manager to join our team at VCCEdge.com.
VCCEdge (Part of HT Media) is a leading platform in the startup and investor ecosystem in India. With a keen focus on innovation and market trends, we empower businesses to make informed decisions and foster growth in the dynamic startup ecosystem in India.
The ideal candidate will have a strong background in SEO, digital advertising, marketing automation, and proficiency with marketing tools such as ZoHo, Salesforce, CleverTap etc. This role will play a pivotal part in developing and executing campaigns or projects to generate organic and inorganic leads, drive product awareness, and ultimately contribute to the company's growth.
Qualifications and skills:
- B.Tech preferred (with or without MBA but should have a tech background)
- 3-5 years of relevant work experience, preferably in a SaaS company.
- Proven hands-on experience and working knowledge of digital campaigns, SEO, and marketing tools.
- Excellent communication skills - verbal and written.
- Strategic thinker with a data-driven and results-oriented approach.
- Ability to take initiative and lead tasks/projects.
Responsibilities will include:
1. Planning and executing SEO strategy for the website:
- Conducting thorough keyword research and analysis to identify high-value target keywords and opportunities for optimization.
- Optimizing website content, meta tags, headers, and other on-page elements to improve search engine rankings.
- Developing and implementing link-building strategies to increase domain authority and improve search engine visibility.
- Monitoring and analyzing website performance using tools like Google Analytics and Google Search Console to identify areas for improvement.
2. Plan and execute digital campaigns on platforms like Google and :
- Developing campaign objectives, target audience segmentation, and ad creatives based on marketing goals and customer personas.
- Setting up and managing advertising campaigns.
- Monitoring campaign performance, optimizing ad spend, and adjusting strategies to maximize ROI and achieve KPIs.
- Collaborating with the design team to create visually appealing and engaging ad creatives that resonate with the target audience.
3. Plan and execute emailer, SMS campaigns to generate leads:
- In charge of planning and executing email and SMS marketing campaigns to generate leads and nurture customer relationships.
- Developing segmented email and SMS marketing lists based on customer demographics, behavior, and preferences.
- Creating compelling email and SMS content, including subject lines, body copy, and calls-to-action, to drive engagement and conversions.
- Designing and deploying automated email workflows and drip campaigns to nurture leads through the sales funnel.
- Monitoring campaign performance metrics such as open rates, click-through rates, and conversion rates, and optimizing campaigns for maximum effectiveness.
4. Handling CRM and marketing tools like ZoHo, Salesforce or CleverTap:
- Customizing and configuring the CRM system to meet the company's specific needs and requirements.
- Creating and maintaining marketing automation workflows, including lead scoring, lead nurturing, and email automation.
- Training and supporting team members in using the CRM system and marketing tools effectively.
- Generating reports and dashboards to track key performance metrics and provide insights for decision-making.
5. Content marketing on social platforms:
- Creating a content calendar and strategy aligned with marketing goals and target audience interests.
- Managing social media accounts, including posting, monitoring engagement, responding to comments, and growing followership.
- Collaborating with internal stakeholders and external partners to source content ideas, assets, and collaborations.
