Programmatic Media Specialist

Job description
Job Overview

We are seeking a highly skilled Programmatic Media Specialist to join our team at Interpublic Group (IPG). The ideal candidate will have a strong background in programmatic media and experience with DSP platforms.

About the Role

This is a senior-level position responsible for executing, managing, reporting, and optimizing programmatic campaigns across multiple platforms. You will work closely with the Programmatic Team to ensure successful campaign execution and performance.

Responsibilities:

Campaign Implementation

Work directly with Ad Ops, Agency Teams, and your internal Client Services team on all elements related to campaign setup.

Ensure all IO/programmatic media plan requirements are correctly implemented in DSP platforms like DV360/The Trade Desk/Amazon.

Track, measure, and analyze early post-launch campaign activities and resolve delivery and performance problems related to setup and technical issues.

Campaign Optimization, Analysis & Reporting

Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of campaigns.

Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.

Generate and deliver client performance reports.

Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.

Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization.

Helping associates with their optimization queries for complex setups.

Skills/Qualifications

Ideally, the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience.

Hands-on experience of DSP platforms like DV360/TDD/Amazon.

Optimization skills for different setups and buy types are a must.

Able to understand Media plans and call out any challenges in achieving KPIs.

Able to pull different reports to analyze campaign performance and make changes to setups on the go.

Multi-task on different campaign setups and optimization.

Exceptional analytical skills and ability to spot trends in data and generate insights based on that.

Excellent communication (verbal and written) and documentation skills.

The salary range for this position is $80,000 - $120,000 per annum, depending on experience.