Public Relations Manager | Digital PR | Education |5|12 yrs|

1. Digital PR Strategy:

- Develop and execute a comprehensive digital PR strategy to increase brand awareness, drive traffic, and generate positive online coverage for our Executive Education programs.

- Identify key online media outlets, blogs, influencers, and platforms relevant to the education and business sectors.

2. Content Creation and Distribution:

- Craft compelling and newsworthy press releases, articles, blog posts, and other content to promote executive education initiatives.

Collaborate with content and marketing teams to ensure consistent messaging and branding across all digital PR materials.

3. Media Outreach and Relationship Building:

- Cultivate relationships with journalists, bloggers, and online influencers to secure media coverage and guest posting opportunities.

- Pitch relevant stories and ideas to media contacts, responding to inquiries, and coordinating interviews.

4. Online Reputation Management:

- Monitor online conversations and mentions related to our executive education programs.

- Respond promptly and effectively to comments, reviews, and inquiries to maintain a positive online reputation.

5. Partnerships and Collaborations:

- Identify and engage potential partners, industry associations, and thought leaders for potential collaborations and co-marketing opportunities.

6. SEO Integration:

- Collaborate with the SEO team to ensure that digital PR efforts contribute to search engine optimization goals and improve organic search visibility.

7. Metrics and Reporting:

- Monitor and analyze key performance indicators (KPIs) related to digital PR campaigns, such as media coverage, website traffic, and backlinks.

- Provide regular reports on campaign performance and insights to inform future strategies.

8. Crisis Communication:

- Develop and implement strategies for handling potential PR crises and negative online feedback, working in collaboration with the communications and marketing teams