Pushpagiri Vitreo Retina Institute | Manager | Hospital Marketing

Job Description
• Implementation of paid marketing strategies.
• Examine correlations between prospecting activities, revenue, and budget.
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Exposure in digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing.
• Monitor market intelligence and keep track on competitor movement and market situation.

Requirements
• MBA in Marketing
• Experience as a Marketing Manager in Hospital industry (Exposure in Eye Hospitals will be an added advantage).
• A proven track record of successful marketing campaigns.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn and more), and content distribution and placement networks.
• Hands-on experience in handling marketing budgets and forecasting/reporting results.

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