RBB|Branch Mgr in Kanpur | HDFC Recruitment

• will be basis the acquisition model ) Ensure overall value enhancement from the portfolio of customers handled.Customer
• Engagement: Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process E.

(responsibility on new acquisition plans/product mix etc.
• Operations: Ensure forms are filled properly and processes within TAT.
• Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch Increase SB , FD , RD , digital etc penetration to current accounts D.
• Proactively monitoring balances and controlling attrition.
• Acquisition and Value Build Up: Achievement of new acquisition value and number plan for retail current accounts for the branch.
• Market Penetration Support catchment profiling for the branch for CA potential with the help of branch / sales team
• Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
• Product and Market Penetration: Focusing on Profile-based selling approach, for cross – sell of value added products/services acquisition of new to bank liability customer through referral of portfolio customers.
• Portfolio Management: Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance Understanding the customer business and prepare customer profile Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
• Product Customization: Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).
• Customise current accounts to suit the requirement of the client and offer proper payment / collection solutions F.
• Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.