Retention Manager

About Games24x7 Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio which includes skill based games such as RummyCircle and My11Circle.

Backed by marquee investors like Tiger Global, The Raine Group and Malabar Investments, the company specializes in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms.
The diverse, talented, and passionate Games24x7 team is spread across our offices in Mumbai, Bengaluru, and New Delhi.
We love to work with talented people who love doing new things or doing old things the new way.

We are always looking for people with a sense of ownership, ability to collaborate, create, innovate, and value the importance of humility.

Position/Role Description:

Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers by performing a wide range of activities.

Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication Taking a customer first lens and ensuring the most relevant and engaging communication is sent out Stays abreast of and recommends mobile & email marketing best practices.

Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done Devise new segmentation strategy to drive strategic business interests Leverage data and analytics to understand user behavior and transaction patterns Study the game aspects, website features and player behavior to obtain a holistic understanding of the product.
Take initiatives, identify pain points, improvement areas and work towards achieving a solution.
Drive the team's efforts at organizing and managing offline events and tournaments.
This role requires a high degree of stakeholder management and provides exposure across departments

Job Specifications:
[E - Expected] [D – Desirable] D – MBA in Marketing from a Tier 1 college.
E - Excellent academic record, strong logical and analytical skills.

E – More than 2 years of experience in marketing (preferably online) D - Should have experience with at least two among organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website) D - Ability to work with data and uncover insights into consumer mindset.
E - Out of the box thinker and innovator.
E - Excellent communication (oral and written