RSM|Patna

JOB DESCRIPTION

JOB TITLE : Regional Sales Manager

DEPARTMENT : Sales & Field Marketing

POSITION REPORTING TO

Regional Sales Manager

OBJECTIVE :

To achieve the organizational objectives to grow domestic sales and market share in respective districts from the territory. Ensure overall territory business is achieved

JOB RESPONSIBILITIES :
• To achieve the annual objectives – Sales, Receivables and Gross Contribution.
• To be within spend budgets – Traveling and Sales Promotion.
• To adhere to the Business policy Guidelines – Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims.
• Implementation of National / Zonal / Regional strategy – Product specific strategies at the territory level.
• To handle the "Channel" effectively – Placement and Liquidations.
• To recruit and train right FO's.
• To plan and monitor the campaigns and submit the review reports – Demos, Farmer meets and Liquidation.
• To participate in Market Development activities – Demos, farmer meets and to develop testimonials from the satisfied farmers.
• To maintain the data base of Dealers, Farmers and Villages.
• To develop personal contacts with the progressive farmers.
• To maintain good relation with trade partners.
• Liaison with Department of Agriculture and University Scientists.
• To issue the Principal certificates timely and maintaining a record.
• Effective utilization of Sales Promo Inputs – Demo Samples, Handbills, Posters, Banners and POPs.
• Identifying the progressive farmers / potential village for Model Plot and to maintain Model plot effectively till Filed day / harvesting / Yield data generation.
• Obtaining the Indents / UC (Utilization certificates) from Department / Nodal agencies for Govt / Subsidy business.
• To submit timely Inter party stock transfers in case of Seeds.
• Timely submission of TES and Promo Claims to ZSM.
• To have a structured "Territory Profile" – Sale, Dealers, Farmers, Village, Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.
• To prepare the short and long term goals for the territory.
• Market Intelligence and Market Knowledge of the territory.