Sales Controller

Job description
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Job Description :
• Sales KPI setting and monitoring , ROI calculation for the productivity of the sales person and address the deviations
• Sales pipe line review and maintaining a high quality pipeline
• Steer strategic sales projects run by HOS
• CIS country administrator, Generating monthly reports of Lost & Gained customers, review customer erosion and address with concerned sales managers
• Training /Develop and analyze CIS reports and dashboard for management. Target setting for wins and pipeline / detailed review with RO Management
• Dashboard and Reports, Trade Lanes / customer verticals to be focused
• Country & sales dashboard creation for MD
• Business Development strategy to achieve KPIs
• Steer customer automation projects - EDI Interface , Digitalisation, automated DSR's
• Ensure the integrity of Sales Reporting data and controls such that information provided is relevant and timely
• Weekly Reports for Management Review and Creating & maintaining Sales Reports analysis
• Monitor performance and provide accurate and timely monthly variance analysis between actuals, Budget, forecast etc for all Products
• Key role in annual budgeting exercise for Business development
• Identifying New Customers base and growth strategy by coordinating with product and Area sales
• Identifying gap in Budget vs Achieved GP to assist Management and Sales to improve pipeline
• Customer trending analysis to define down- trading / up- trading / New customers with waterfall graphs
• Contribute to CIS process improvements and efficiency Initiatives