Sales Development Representative

Certified B Corp, OPTEL is one of the world’s leading providers of traceability systems. Our mission: to use innovative technologies to build a better world through responsible capitalism.OPTEL’s renowned solutions ensure the quality of health products and help combat the counterfeiting of medications and medical devices worldwide. The company also adapts its technologies across various industries—from healthcare to smart manufacturing and beyond—so that all can benefit from global traceability. OPTEL’s expertise empowers industries to measure, inspect, control, and track a wide range of elements to improve product quality and promote more responsible resource use.

Summary:
As a Sales Development Representative at OPTEL, you will be a key member of our sales team, responsible for generating new business opportunities, scheduling qualified demos and meetings for our Sales Directors. You will be the first point of contact for many potential customers, and your efforts will directly contribute to the growth and success of the company.

Key Responsibilities:
Qualify leads by understanding their business needs, challenges, and fit with our Ideal Customer Profile (ICP).
Enrich lead data using our tech stack (ZoomInfo, Sales Navigator, Salesforce).
For Marketing Qualified Leads (MQLs): quickly engage through cold outreach including email, phone calls, and LinkedIn messages to schedule demos/meetings with our Sales team.
For non-marketing leads: identify and target potential prospects through market research, prospecting, and outbound lead generation.
Maintain accurate and detailed records of prospect interactions in our CRM.
Collaborate with the marketing team to optimize lead generation strategies and campaigns.
Meet and exceed monthly and quarterly lead generation targets (demos/meetings scheduled).
Required Skills:
Previous experience in a Sales Development or Inside Sales role, ideally in the SaaS industry
Perfectly bilingual in French and English
Strong communication and interpersonal skills, with the ability to clearly and engagingly explain complex concepts
Highly motivated, goal-oriented, and results-driven
Team player with the ability to work cross-functionally
Familiarity with CRM tools and automation platforms (e.g., Salesforce)
Persistence and resilience in the face of rejection
Passion for outbound sales
Desire to grow into a Sales Director role
What We Offer:
Competitive salary
Compensation plan
Flexible hours
Virtual health clinic and employee assistance program
Group and dental insurance starting on day one
Group RRSP with employer contribution from day one
On-site perks (free parking and electric car charging, free coffee and fruit)
Multiple employee committees you can join (B-Corp Committee, Social Club, Health & Safety, etc.)
Global organization with a presence on several continents

OPTEL is an equal opportunity employer. We believe diversity is essential to fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, ****** orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process where every candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, each employee’s unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.
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