(SB-0+8) Associate for Digital Marketing - Web Content Management - Financial Marketing Services

Analyst/Associate for Digital Marketing/Web Content Management

KEY RESPONSIBILITIES:
Supporting client for Web content management, digital asset management and B2B email marketing.
Maintain web content across multiple websites. Ensuring all web content is accurate, up-to-date
Consistent and compliant. Carrying out regulatory changes and time-sensitive updates as required.
Ensure website functionality is maintained by carrying out quality control on all web assets.
Responsible for Email template creation/modification, pulling reports/statistics based on the requirements.
Must have good understanding and best practice around digital assets (videos/images/PDFs) upload and Storage within CMS and DAM systems.
Excellent attention-to-detail. Organizational skills and ability to manage multiple tasks.
Managing the project/task timelines and quality of deliverables, ensuring high client satisfaction.

EXPERIENCE/SKILLS:

Graduate with specialization in Computer Science/Management or similar.
A master’s or equivalent in computers/computer management/MBA would be an added advantage.
Exposure to asset management firms would be an added advantage.
2-4 years of experience in CMS preferably (Sitecore, SharePoint 365) and Email Marketing Automation (Salesforce-Pardot) and understanding of Google Analytics or equivalent.
Hands-on experience in online content management, authoring and publishing content and uploading digital assets to the websites.
Strong knowledge and experience in HTML and CSS are essential and understanding SEO best practices.
Basic/Intermediate knowledge required on creating webpage through Sitecore.
Building professional email templates from scratch, adding variable tags (merge field) for dynamic content. Creating and managing prospects, creating segmentation for list emails, and managing Campaigns.
Exporting full reports for Review and Analysis. Generating statistics reports for lead generations, conversion rates, and traffic.
Well versed in the MS Office Suite.
The Candidate should have the ability to work independently and have the management/leadership skills.
Excellent written and spoken communication skills with experience in international client handling.

Educational Qualification:

Bachelor’s degree in communications, Computers/Information technology
Bachelor of Computer Application, Bachelor of Science in information technology
Any Graduate in Any Specialization
Post-Graduation in MBA is Plus