Search Engine Marketing Specialist

We are looking for a passionate and talented SEM Specialist with a knack for SEO and PPC campaigns to join our team at TruckX, a leading fleet management company. As an SEM Specialist, you'll play a pivotal role in enhancing our online presence, generating qualified leads, and driving our digital marketing efforts. If you're well-versed in SEO strategies, skilled in keyword research, and experienced in managing PPC campaigns, we invite you to be a part of our dynamic marketing team.

Roles & Responsibilities:
• Plan and manage SEO & PPC campaigns to elevate TruckX's online visibility and performance on platforms like Google and Bing.
• Handle PPC ad budgets effectively to maximize results.
• Implement and oversee marketing funnels for qualified lead generation and conversion.
• Apply best practices for both on-page and off-page SEO optimization.
• Analyze data and insights to continuously improve ROI, making data-driven decisions.
• Conduct in-depth keyword research and stay attuned to customer trends to optimize website content.
• Monitor and assess user interactions, clicks, redirects, bounce rates, and generate heatmaps to analyze consumer behavior on the website.
• Collaborate with the Web Development Team to optimize landing pages and ensure alignment with SEM strategies.
• Stay up-to-date with the latest advertising trends and PPC strategies, applying new knowledge to enhance TruckX's marketing efforts.
• Coordinate with content writers to ensure all the content aligns with the SEO strategy

Skills & Qualifications:
• Proficiency in using analytics tools like Google Analytics and Google Ads.
• Strong understanding of search engine algorithms and guidelines.
• Ability to conduct keyword research using tools like Ahref, and Semrush.
• Proven experience in successfully managing search engine marketing campaigns.
• Familiarity with Google, Yahoo, and Bing is advantageous.
• Basic knowledge of HTML, CSS, and JavaScript is a plus.
• Willingness to experiment and conduct A/B testing for campaign improvement.
• In-depth understanding of marketing funnels and their application.

Why Join Us?
• Bootstrap startup with exposure from software to hardware.
• Fun work environment.
• Passionate, collaborative, and awesome co-workers.
• We value talent, creativity, and ambition and offer opportunities for professional growth