Search Engine Optimization Executive

Full job description
Job Category: SEO SPECIALIST
Job Type: Full Time
Job Location: Visakhapatnam
Experience: 1-2
Job Description

Overview: We are seeking a dynamic and experienced SEO Executive to join our online news channel team. The ideal candidate will have a strong understanding of search engine optimization techniques and strategies to drive organic traffic and improve visibility of our articles across search engines.

Roles and Responsibilities:

Conduct keyword research to identify high-potential keywords and phrases relevant to our news articles.
Optimize on-page elements including meta titles, meta descriptions, headings, and content for targeted keywords.
Collaborate with content writers to ensure SEO best practices are integrated into new articles.
Monitor and analyze website performance using SEO tools like Google Analytics and Search Console.
Develop and implement link building strategies to enhance domain authority and improve search rankings.
Stay updated with industry trends and algorithm changes to make proactive adjustments to SEO strategies.
Perform competitive analysis to identify opportunities and areas for improvement.
Generate regular reports on SEO performance metrics such as traffic, rankings, and conversion rates.
Work closely with the marketing team to align SEO efforts with overall digital marketing strategies.
Continuously optimize website content and structure for better user experience and search engine crawlability.
Conduct technical SEO audits and recommend solutions for improving website performance.
Qualifications:

Proven experience as an SEO Executive or similar role with a track record of improving organic traffic and search rankings.
In-depth knowledge of SEO best practices, algorithms, and ranking factors.
Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics.
Strong analytical skills and ability to interpret data to drive actionable insights.
Excellent communication and collaboration skills to work effectively with cross-functional teams.