Search Engine Optimization Executive

Position Overview:

We are seeking a highly skilled and experienced SEO Executive to join our team. You will collaborate with various teams to implement effective SEO strategies, conduct keyword research, analyze data, and monitor website and app performance. The ideal candidate should possess a strong understanding of search engine algorithms, have experience with SEO tools, and be able to adapt to evolving trends in the SEO landscape.

Responsibilities:

● Develop and execute SEO strategies for our website, Apple Store, and Play Store to improve organic search visibility, traffic, and rankings.

● Perform keyword research to identify high-potential keywords and phrases for website and app optimization.

● Optimize website and app content, including meta tags, headers, descriptions, and image alt tags, to improve search engine relevancy and user experience.

● Conduct competitive analysis to identify SEO opportunities and stay ahead of industry trends.

● Monitor website and app performance using analytical tools such as Google Analytics and App Store Analytics.

● Implement on-page and off-page optimization techniques, including link building, content optimization, and technical SEO improvements.

● Collaborate with content creators and developers to ensure SEO best practices are implemented in new content and website/app updates.

● Stay up-to-date with the latest search engine algorithms, SEO trends, and industry developments.

● Generate regular SEO performance reports and provide recommendations for improvement.

● Monitor and analyze website and app rankings, traffic, and user engagement metrics.

● Identify and resolve technical SEO issues that may impact website and app performance.

Skills and Qualifications:

● Bachelor's degree in Marketing, Computer Science, or a related field.

● Proven experience as an SEO Executive or similar role, with a focus on website and mobile app optimization.

● In-depth knowledge of search engine algorithms and ranking factors.

● Familiarity with SEO tools such as Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, Mobile Action, and other keyword research tools.

● Understanding of Apple Store and Play Store optimization best practices and guidelines.

● Strong analytical skills and the ability to interpret data and generate actionable insights.

● Attention to detail and the ability to work in a fast-paced environment.

● Strong organizational and project management skills.

● Up-to-date with the latest SEO trends, techniques, and industry changes.

● Experience with HTML, CSS, and website development is a plus.

● Certification in SEO or relevant fields is desirable