Search Engine Optimization Specialist | THE WOODWHITE INDIA

The Wood white India is hiring for a SEO SpecialistThe RoleYou will be responsible for : Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term.Translating brand strategy into the brand plan and go-to-market strategy.Planning and execution of communications and media actions across offline, online, and social media.Participating in product development, pricing and supporting new product launches.Guiding the Advertising & Promotion budget.Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.Reviewing and optimizing the design and content of all online assets including the company website and social media pages.Planning and control of the digital marketing budget and spending by allocating budgets to different channels.Using A/B testing to optimize digital marketing performance.Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention.Developing and managing the editorial calendar to ensure deadlines are met.Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral.Managing relationships with external marketing agencies.Ensuring consistency of brand voice, style, and tone across all content.Driving performance marketing via Google Ads, SEO / SEM, PPC, and Display Ads.Planning and executing viral marketing campaigns across a range of social media platforms.Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.Ideal ProfileYou have at least 2 years experience, ideally within a Digital Marketing, Brand / Product Management or Content Management role.You have the ability to develop engaging content for a wide range of audiences.You are a creative marketing professional, preferably with a strong content creation and writing background.Experience within Social Media / Viral Marketing, Content Management, Content Analysis and Performance marketing would be a strong advantage.You have good knowledge of Google Analytics.You possess strong analytical skills and are comfortable dealing with numerical dataYou are adaptable and thrive in changing environmentsYou pay strong attention to detail and deliver work that is of a high standardWhat's on Offer?Leadership RoleOpportunity within a company with a solid track record of performanceFlexible working options