Search Marketing Specialist

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Search Marketing Specialist

Webfries

Gurugram, Haryana

Apply on LinkedIn

18 hours ago

Full–time

Job Description: We are looking for a results-driven Search Marketing Specialist to join our team. In this role, you will be responsible for managing and optimizing PPC campaigns, as well as implementing SEO strategies for our clients. The successful candidate should have practical experience using the latest software and AI tools, as well as a proven track record of delivering results. Responsibilities: • Develop and manage PPC campaigns across various platforms • Optimize PPC campaigns to improve performance and ROI • Conduct keyword research and analysis to inform PPC and SEO strategies • Implement on-page and off-page SEO strategies to improve website ranking • Stay up-to-date with the latest trends and tools in search marketing, including AI tools • Monitor and analyze campaign performance using analytics tools to inform optimization efforts • Develop and implement A/B testing strategies to improve campaign performance • Collaborate with cross-functional teams to ensure campaign alignment with business goals • Communicate campaign performance and recommendations to clients in a clear and concise manner • Develop and maintain strong relationships with clients and external stakeholders Requirements: • Bachelor's or Master's degree in marketing or a related field • 2+ years of experience managing and optimizing PPC campaigns, with a proven track record of delivering results • Practical experience using the latest software and AI tools for search marketing • Strong understanding of SEO best practices and techniques • Familiarity with analytics tools such as Google Analytics and SEMRush • Experience conducting keyword research and analysis to inform PPC and SEO strategies • Excellent communication skills and ability to communicate complex concepts to clients and stakeholders • Strong analytical and problem-solving skills • Ability to work independently and in a team environment • Experience developing and implementing A/B testing strategies • Familiarity with social media advertising platforms such as Facebook and LinkedIn If you meet these requirements and are passionate about delivering results through search marketing, we encourage you to apply for this exciting opportunity. Note: This is a hybrid work culture, and the candidate will be expected to come to the office on limited days. Only candidates living in Delhi/NCR need to apply. Practical experience and independent project handling are important