Senior Associate | Web Analytics

Profile: Web Analytics

Experience: 3+ years

Location: Permanently Remote

About the profile:

This position involves leveraging data to assist and enhance customers' businesses. Deliver insights and offer suggestions that can be put into practise based on the stated findings, benchmarks, and patterns found. The candidate should be extremely knowledgeable about Google Analytics and any available visualization software.

Responsibilities:
• Responsible for managing client’s GTM and Google Analytics accounts
• Successfully deliver data & analytics solutions & implementation of highly effective tracking solutions
• Support for Google Analytics including implementations, upgrades and account audits across multiple clients
• Digital analytics implementations across web and app technologies
• Implementation of Google Enhanced Ecommerce solutions
• Implement tags and tracking technologies
• Strong understanding of web based languages such as JavaScript, CSS and HTML
• Analyze website and cross-channel digital behavior using an array of digital marketing tools -- Google Analytics, Google BigQuery, Google Optimize, Heat Mapping software, and BI tools
• Analyze complex customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, traffic mix content consumption etc.
• Ensure proper web analytics implementation to facilitate data collection and ongoing quality enhancement.
• Ensure proper tag implementation by UAT’ing (User Acceptance Test) in the production environment
• Strong understanding of digital metrics especially in digital media channels (Facebook, GDN, DCM, Google Ads etc.)
• Strong understanding of UX/CX measurement platform (Content Square, Hotjar etc.)
• Hands-on experience in GA4 Migration
• International clients working exposure & direct communication
• Responsible for Google Analytics and Google Tag Manager Audits

Requirements:
• Experience in CMS platforms in relation to website development
• Highly analytical mindset with strong communication and presentation skills
• Experience in visualization tools (Google Data Studio, Power BI etc.)
• Good prioritization, time management and organizational skills.
• Strategic, analytical and creative problem-solving skills
• Ability to manage multiple tasks and work towards achieving several deadlines simultaneously
• Great attention to detail and experience with thorough testing processes is critical to this role

Uplift with Uplers

Uplers believes in connecting people. Being a people-first organization, Uplers constantly strives for individuals who won’t just keep up, but break new grounds. Helping you find what’s next is what we’re all about. Connecting amazing Indian talents with great global businesses is what we do best and the opportunities provided through our Talent Network span a wide variety of workstyles, skill levels and industries around the world.

Now, what is Uplers Talent Network?

Uplers Talent Network is a place where great talents meet the right opportunities. It is a catalyst for every candidate looking for a once-in-a-lifetime opportunity to work for global companies on a contractual basis. Our talent network is a large ecosystem of great Indian (like-minded) talents who can benefit from one another and gain access to global opportunities.

With us, you’ll get the support, guidance, and opportunities that you need to take your career to the next level. So, if you’re ready to embark on the ride of your next challenge, we’re ready to be your engine!

Perks of joining Uplers Talent Network:
• Payout: Take a long stride, get paid in global currencies and earn more than industry standards.
• Opportunity: Work with international companies and get your next career growth opportunity to build your future.
• Talent Success Coach: Get connected with a dedicated coach for guiding you before as well as after getting selected by the companies.
• Projects: Get ensured global exposure and learnings with our exciting international projects.
• Mobility: Work from the comfort of your living room’s couch or from a breezy beach.

How to become a part of our Talent Network?

To start your next journey and be a part of our Talent Network:
• Roll up your sleeves, register on our portal
• Clear the decks and fill out the application form
• Gear up, clear the 3 stage assessment process
• And yes! Become a part of Uplers Certified Talent