Senior Content Lead| Australia Post

**What’s the role?**

Are you a creative thinker who can produce best-in-class content and retail campaigns that excite customers? A copywriter with a love for print creative, digital content and social media who dreams of driving innovation for our country’s most iconic brands?

Medium Rare, Australia’s leading content marketing agency, is looking for a Senior Content Editor to lead creative outputs on its Australia Post account.

Having held senior roles in publishing, creative or content marketing at a media company, agency or brand, you’ll be comfortable leading and executing content campaigns from beginning to end. This includes campaign ideation, writing and developing creative concepts for printed retail catalogues and digital assets, newsletters, short-form videos and long-form written content.

You’ll think like a creative and, at the same time, a marketer – ensuring rich and polished content brings customers closer to the brand and meets Australia Post’s commercial objectives. We’re looking for someone with big cross-channel ideas, who can confidently share these with clients in presentations.

Working closely with a talented and passionate team of creatives and account managers, you’ll be joining a fast-growing business with a flexible working environment offering stability, balance and great culture. This is a hybrid role, based in our Sydney office but with the opportunity to work part of your week remotely.

**Key responsibilities:**

+ Ideate and produce high-quality content for Australia Post, including print catalogues and magazines, website copy, social media assets and video.

+ As the copy lead, work closely with the Art Director and Client Manager to develop campaign creative concepts and proposals for seasonal retail campaigns, leveraging data and insights and best-in-class ideas to excite the client. While you’ll be responsible for all copy in creative and proposals, we’re looking for someone who also thinks visually and can work on creative concepts with the design team.

+ Work closely with the client to refine concepts, execute them within brand and editorial guidelines and liaise on revisions. An exceptional eye for detail is essential.

+ Develop bespoke assets for Australia Post websites, social media channels and newsletters to further amplify campaigns – maximising engagement and driving action.

+ Elevate and continually evolve campaigns and content executions to ensure they remain fresh and effectively connect with customers, bringing them closer to purchase and closer to the brand. We value creativity and are looking for someone who will innovate and challenge the status quo.

+ Develop a strong understanding of the Australia Post business and look for ways to further support the client.

+ Work across other top-tier clients and a range of categories when required. The ability to ideate and write about a broad range of topics, including lifestyle, travel, business, technology and homes, would be beneficial.

+ Work with the team to develop and pitch creative concepts to win briefs and new business. This includes working closely with the strategy and insights team on ideation, assisting in proposal writing and working with the design team to direct the creation of mock-ups.