Senior Content Writer

We are seeking a talented Marketing Content Writer to join our dynamic team. This role is pivotal in creating compelling thought leadership and web content aimed at engaging our B2B audience. The ideal candidate will possess a deep understanding of demand generation, revenue marketing, digital marketing, lead generation, brand awareness, and the interconnectedness of these elements in driving sales revenue. The ability to craft content that resonates specifically with a U.S. based audience is crucial.

Responsibilities:
• Develop high-quality, engaging content including articles, blog posts, white papers, case studies, website copy, and more, aligned with B2B marketing goals.
• Research industry trends, competitive landscape, and customer challenges to inform content creation.
• Collaborate with marketing, sales, and operations teams to understand business objectives and translate them into content strategies.
• Craft compelling messaging that communicates our brand’s value proposition and resonates with target personas.
• Optimize content for SEO and digital channels to maximize reach and engagement.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand voice and style guidelines.
• Stay updated on industry best practices and emerging trends in content marketing and B2B marketing.

Qualifications:
• Proven experience as a Marketing Content Writer or similar role, preferably in a B2B environment.
• Exceptional writing and editing skills, with a portfolio of published articles or content pieces that demonstrate creativity, clarity, and effectiveness.
• Strong understanding of demand generation, revenue marketing, digital marketing, lead generation, and brand awareness strategies.
• Familiarity with SEO principles and best practices.
• Ability to conduct thorough research and synthesize complex information into clear, concise content.
• Excellent collaboration and communication skills; able to work effectively with cross-functional teams.
• Bachelor’s degree in Marketing/Communications/Journalism

Location: This position is based in Pune, India.

Application Process: To apply, please submit your resume, cover letter, and portfolio showcasing relevant work samples to hr@unboundconnect.com