Senior Content Writer / Copywriter

Location: Bangalore (Work from Office Only)

Experience: 8+ years

Type: Full-Time Immediate Joiners Only

About izmo:

izmocars ( / ) is a global leader in automotive retail technology, with 20+ years of experience delivering digital platforms, advanced marketing solutions, and data-driven tools for dealerships across the US, UK, France, and beyond. We build next-gen websites, CRM tools, analytics dashboards, and immersive experiences that power some of the most recognized names in the automotive world. Innovation, precision, and performance define everything we do - and content is a big part of how we do it.

About the Role

We're looking for a sharp, self-driven Senior Content Writer / Copywriter to lead our marketing content efforts across multiple global brands. You'll craft persuasive, insightful content that bridges product strategy and audience needs - web copy, case studies, email campaigns, LinkedIn posts, landing pages, and more.

This isn't a plug-and-play content role. You'll collaborate with product managers and sales leaders to shape content strategy, guide junior writers, and develop scalable writing processes. If you understand the difference between just writing about a product and positioning it - we want you.

What You'll Do
• Write high-impact web copy for our tech and data-driven products
• Create case studies and customer success stories that inspire confidence
• Drive LinkedIn content, surveys, and thought-leadership for engagement
• Develop email campaigns and landing pages with strong calls-to-action
• Interview stakeholders to extract product insights and turn them into persuasive messaging
• Guide and mentor a team of 2-3 junior writers, ensuring quality and consistency
• Design a modular content system so assets can be reused across geographies
• Maintain editorial tone, grammar, and brand consistency across channels
• Measure and evolve content based on SEO and marketing performance metrics

What You Bring
• 8+ years of experience in content writing, copywriting, or journalism - preferably in B2B, SaaS, or digital marketing
• Master's degree in English Literature, Journalism, Communications, or related fields
• Excellent grammar, storytelling, and positioning skills
• Experience working with cross-functional product and sales teams
• Deep understanding of SEO, SEM, and content performance tools
• Strong interviewing and research abilities - a natural communicator
• Exposure to international content marketing, especially in the automotive tech space, is a big plus

This Role is for You If You
• Write with clarity, energy, and commercial purpose
• Thrive in fast-paced environments and can juggle multiple projects
• Are ready to lead, coach, and elevate a small team of writers
• Can turn feature sets into value-driven narratives that speak to decision-makers
• Believe great content is measured not just by grammar - but by results

Work Details
• Location: Bangalore Office (No WFH/Remote)
• Joining: Immediate
• Team: You'll lead a small team of writers and collaborate with global stakeholders
• Opportunity: Content ownership across multiple products and countries