Senior Copywriter - Digital

Job Description

We are looking for a Senior Copywriter to join our creative team. In this role, you will be responsible for fleshing out the creative direction provided by the strategy team, transforming key insights and the brief into compelling copy. The ideal candidate is independent, enterprising, and eager to take initiative without the need for constant guidance from senior creatives.

Job Title: Senior Copywriter

Work Experience: 2-4 years

Location: Gurgaon

Key Responsibilities:
• Copy Development: Create engaging and impactful copy that aligns with the strategic direction and resonates with target audiences across various media (digital, print, social).
• Insight Translation: Interpret insights and requirements from the strategy team to develop concepts that effectively communicate brand messaging and campaign objectives.
• Collaborative Execution: Work closely with the Group Head - Copy and other team members to ensure that all copy supports the overall creative vision and strategic goals.
• Independent Thinking: Take ownership of projects, demonstrating a proactive approach to problem-solving and creativity, while managing your own workload efficiently.
• Quality Assurance: Review and edit your own work and that of junior team members, ensuring high standards of quality and consistency across all outputs.
• Feedback Integration: Respond to feedback from the Group Head - Copy and clients, refining copy to enhance effectiveness and alignment with project goals.
• Trend Awareness: Stay current with industry trends, best practices, and emerging technologies to inform your writing and keep our campaigns fresh and relevant.

What we are looking for:
• Experience: 2-4 years of copywriting experience, preferably within an advertising agency or related field, with a strong portfolio demonstrating versatility and creativity.
• Copy Skills: Proven ability to write clear, compelling copy that engages audiences and meets strategic objectives.
• Independent Work Ethic: Self-motivated with a strong sense of initiative; comfortable working autonomously and managing multiple projects simultaneously.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively.
• Creative Problem-Solver: Strong ability to think critically and creatively, translating strategic insights into innovative copy solutions.
• Team Player: Collaborative mindset with a willingness to learn from and support fellow team members.

Why Join Us?

Join a forward-thinking team that values creativity, independence, and innovation. We offer a supportive work environment, opportunities for professional growth, and the chance to contribute significantly to exciting campaigns.