Senior Digital Advertising Strategist

Job Description:

Senior Digital Advertising Strategist

Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Pandora, Skullcandy, The North Face and it ranks among the top 5 Amazon sellers globally. Pattern has over 1100 employees across the globe and in November 2021 it received $225M in funding making us a double unicorn.

Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our Team in Pune to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

Frequently Asked Questions

What is the day in the life of a Digital Advertising Strategist?
• Plan, execute and monitor paid advertising campaigns on Amazon for the allocated strategic accounts.
• Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales.
• Test, scale and optimise campaigns in Amazon Ads (and other channels).
• Plan and manage weekly and monthly advertising budgets across client accounts
• Communicating with clients via email, calls and face-to-face meetings to provide insights
• Define compelling advertising strategies that meet client commercial goals
• Daily reporting and monitoring of campaigns to ensure commercial objectives are met
• Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts
• Train, develop and coach junior teams
• Adopt internal tools and feedback to the tech team on feature requirements

What will I need to thrive in this role:
• Total experience of ++ years with a Minimum of 2-5 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.
• Line management experience
• Excellent verbal and written communication skills
• Excellent analytical skills, including budget management and attention to detail.
• Ability to think strategically with a strong bias towards commercial outcomes.
• Experience working with retail/ecommerce clients (desirable)

We are looking for individuals who are:
• Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers - Someone who is part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?
• An initial phone interview with Pattern’s talent acquisition team
• A video interview with a hiring manager
• The 2nd stage video interview with a case study in the form of a presentation
• An interview with the European General Manager
• Managerial Round with India Team

How can I stand out as an applicant?
• Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks)
• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would make a difference at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives,

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees