Senior Digital Marketing

Job Location: Futurism Technologies.com, Survey No. Plot no: 1/1 Rajiv Gandhi infotech Park MIDC Hinjewadi Phase-1, Pune 411057 Shift: 11 AM to 8 PM, Monday to Friday (work from office) Experience: 3-5 Years Qualifications: Any bachelor’s degree. Job Role: Senior Digital Marketing (SEO and PPC) Job Description: • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients. • Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms. • Define content development, syndication, distribution, and link-building strategies. • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices. • Analyze and translate data from web analytics into actionable plans. • Advise clients on SEO best practices. • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager. • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. • Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries. • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results. • Manage digital advertising budget and spend, including bid management. • Execute bid changes based on pacing and performance. • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages. • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio. • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners. • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful. • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals. • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems. • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects. • Ensure alignment between paid search and organic search strategies. • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings. • Provide training to others in the organization on issues important to SEO. • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients. • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members. • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team. • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members