Job Description
Job Description
We are seeking a Senior Digital Marketing & Design Specialist to manage and
execute all aspects of the company’s digital marketing, visual identity, and
content strategy.
This role requires a highly specialized professional who combines digital
marketing strategy, graphic design, social media management, campaign
execution, and content creation, with direct experience in the custom
camper van conversion industry.
The position is essential to the company’s growth, brand positioning, and lead
generation within the Canadian market.
Key Responsibilities
Plan and execute digital marketing strategies aligned with business goals
and production timelines.
Design and produce graphic assets for web, social media, newsletters,
campaigns, and corporate materials.
Manage the company’s social media channels, including content
planning, publishing, and performance analysis.
Develop and execute online marketing campaigns (organic and paid).
Create and manage email marketing campaigns and newsletters using
tools such as Mailchimp.
Develop and optimize SEO-driven content, including blog posts, long-
form articles, and landing pages.
Manage and update the company website using WordPress and
Elementor, ensuring usability, performance, and brand consistency.
Coordinate and create content related to custom van builds, including
photography, video, and written storytelling.
Work closely with technical and production teams to translate complex van
conversion processes into clear, engaging marketing content.
Monitor analytics and prepare reports using tools such as Google
Analytics 4 and Google Search Console.
Required Qualifications
Minimum 3–5 years of professional experience in digital marketing,
advertising, or communications.
Proven experience in graphic design and visual communication.
Demonstrated experience managing social media accounts and digital
campaigns.
Strong working knowledge of the following tools:
Adobe Illustrator
Adobe InDesign
Canva
Mailchimp
Trello or similar project management tools
Experience managing websites using WordPress (Elementor).
Solid understanding of SEO principles and content strategy.
Excellent written and verbal communication skills in English.
Ability to work independently and manage multiple responsibilities.
Highly Preferred / Asset Qualifications
Direct experience in the camper van conversion, RV, automotive
customization, or outdoor lifestyle industry.
Experience creating technical and visual content related to van builds,
layouts, electrical systems, and off-grid solutions.
Experience working in small, specialized companies where marketing,
design, and content are centralized in one role.
Ability to manage projects end-to-end without a large supporting team.
Job Type: Full-time
Pay: $36.77 per hour
Expected hours: 40 per week
Work Location: In person
