Senior Digital Marketing and CRM Director

Job description
Lead a high performing team to take this global fashion brand to the next stage in its growth journey.

Expand and nurture the brand, and bring it to life in a digital eco-system

Client Details

Our client is an innovative lifestyle apparel company specialising in sporting pursuits. A premium brand, which is raising the bar in quality and functional design, the business is owes its success to their innovative products.

An omnichannel retailer, with an emphasis on stores, they are committed to their teams, with a focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for their people.

Description

This role will nurture the company brand across EMEA, delivering against long-term brand purpose and business goals.

The successful candidate will be responsible for bringing the brand to life in the Digital ecosystem, accountable for acquisition and retention strategies, execution and budget, across the EMEA business that will deliver on country growth strategies to FY28. Responsibilities will include:

· Defining and delivering EMEA strategies for marketing that align with regional 5-year plan and goals

· Developing integrated customer and marketing channel capabilities and insights to drive lifetime value across their customer segments

· Creating strategic dashboards which enable key and timely insights into customer analytics

· Providing thought-partnership to the EMEA Directorate and the wider channel leadership, on evolving company approach to performance marketing investment and ROI analysis

· Provide thought-partnership to the International Digital team to optimise the global and regional operating models

Profile

Experience at Marketing Director level from a large international fashion business.

Strong track record of performance marketing investment and ROI

Experienced in driving customer acquisition and retention across multiple markets

Demonstrated leadership in data and analytics

P&L experience for channels (retail and e-commerce)

Demonstrated ability to inspire and coach, and a history of hiring, managing and leading high performing teams

Job Offer

A salary of between £150,000 and £160,000 depending on experience, as well as a market leading benefits package.

The role operates to a hybrid working model, with the EMEA Head Office being in London. You will be expected to be comfortable with commuting to London on a regular basis, with some European travel.