Senior Digital Marketing Specialist

Senior Digital Marketing Executive

We're seeking a passionate and results-oriented Senior Digital Marketing Executive with minimum 5+ years of experience to join our growing team!

In this role, you'll play a key role in developing and executing our digital marketing strategy, driving brand awareness, and generating leads.
• Assist in developing and implementing the overall digital marketing strategy, aligned with company goals and objective.
• Manage and create engaging content for various digital platforms, including social media, website, and email marketing.
• Oversee and optimize our social media presence across various platforms (Facebook, Instagram, Twitter, etc.) This includes creating content, scheduling posts, analyzing engagement, and running social media ad campaigns.
• Manage and analyze Pay-Per-Click (PPC) advertising campaigns.
• Craft compelling email marketing campaigns and utilize A / B testing to improve effectiveness.
• Maintain and update website content, ensuring SEO best practices for improved organic traffic.
• Analyze website traffic, social media engagement, and other digital marketing metrics to measure campaign performance and identify areas for improvement.
• Generate reports to present data and insights to stakeholders .
• Stay up-to-date on the latest digital marketing trends and technologies.

What you bring to the table :
• Minimum 5 years of experience in a digital marketing role (or relevant experience)
• Strong understanding of digital marketing principles and best practices (SEO, Youtube Organic Growth, SEM, social media marketing, email marketing, etc.)
• Excellent written and verbal communication skills
• Analytical mind with the ability to interpret data and translate it into actionable insights
• Proven ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Creativity and a passion for developing engaging content
• Proficiency in social media management tools and web analytics platforms (e.g., Google Analytics)

Bonus points for :
• Experience with marketing automation tools
• Mailchimp
• Hubspot
• Experience in a similar industry
• Wordpress
• Canva

We offer a competitive salary and benefits package, and a chance to work in a fast-paced and dynamic environment. If you're a talented and motivated individual with a passion for digital marketing, we want to hear from you!

Job Types : Full-time, Permanent

Work Location : Remote