Senior Director | Digital Marketing

Company Description

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2024 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation.

Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, ****** orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Job Description

We are looking for a Senior Director - Digital Marketing to own and drive our inbound product-led growth strategy across paid and organic performance channels. In this role, you will lead a team of marketers to execute and optimize digital ads, landing pages and SEO/SEM that delivers high-quality leads. Reporting to the CMO, this role is highly cross-functional and strategic and partners closely with leaders across sales, demand generation, marketing and product. The ideal candidate has experience in complex, multi-product B2B Saas organizations and a strong fluency in modern marketing.

Key Responsibilities
• Own the execution of the plan across paid search, display, and SEO/SEM, including target outcomes, key metrics, and required resources to deliver.
• Accountable for the quarterly/yearly inbound pipeline goal across business units in partnership with the sales organization
• Work closely with brand marketing, web experience, sales and product leadership to ensure message optimization and cross-functional alignment.
• Utilize the analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Allocate budget across channels to maximize the effectiveness of our marketing spend.
• Work collaboratively to build, inspire, manage and grow a high-performing global team.
• Stay up-to-date with digital marketing trends and potential new channels and strategies. Monitor market intelligence and keep track of competitor movement and market situation.
• Inspire, hire and manage a team of high-performing marketers (and agencies) operationalizing our go-to-market strategy while still being hands-on. Mentor team members, help in the execution of their duties and ensure their professional skills are constantly improving.
• Execute the strategic planning of digital media campaigns to advance the company's goals while supporting communication plans of critical messages to internal and external stakeholders.

Responsible for media spending and mix to meet our KPIs. Analyze, monitor, and report on all campaigns, developing clear takeaways on channel effectiveness, next steps, and potential optimizations.

Qualifications

Requirements
• 10+ years marketing leadership experience managing $100M+ in revenue pipeline in high-growth companies
• Experience managing multiple agencies and vendors
• Managing high-velocity PLG growth models
• Experience running a global team
• Proven experience in scaling Inbound marketing, Product-led growth, lead management, and sales funnel management
• Demonstrated success and comfort driving global programs in multiple languages
• Excellent strategic thinking and ability to influence and work collaboratively across organizations
• Excellent interpersonal and communications skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, ****** orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business