Senior Executive | Advertising Sales| Star Vijay

Senior Executive - Advertising Sales, Star Vijay

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Job ID
10053215
Location
Mumbai, India
Business
Disney Star
Date posted
Jul. 07, 2024
Job Summary:
About the Role:


This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Vijay. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Context:

Star Vijay Non-GEC channels consists of Star Vijay Super & Vijay Takkar which are our Tamil movie channels and are a critical part of any client's Tamil Speaking Market plan. They have been amongst the leaders in terms of reach across Tamil Non-General Entertainment Channels and contributing significantly in terms of revenues.


Key Responsibilities:

Strategic / Policy related KRAs

Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build a strategy to derive maximum revenue for your accounts
Operational / Process / Technology related KRAs

Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
Business development to identify new clients
Financial Accountability / Commercial Impact

Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual quotas
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:

Monthly / Quarterly / Annual Revenue
Price / yield
Client Count (Effective coverage)
Accuracy of projections and productivity
Qualifications:

MBA degree holder with 5+ years of sales experience
Personal Attributes:

Business acumen
Networking and relationship building
Collaboration
Learning agility
Analytical thinking
Result orientation
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.