Senior Executive – Consumer Research & Insights
- Category: Marketing Executive Jobs
- Location: Navi Mumbai, Mumbai, Maharashtra
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 15K to 24K
- Published on: 2025/09/16
Consumer Research: Conduct and manage consumer research studies, including surveys, focus groups, interviews, and online research to gather insights on consumer preferences, needs, and behaviour.
Market & Trend Analysis: Analyse industry trends, competitors, and market conditions to identify emerging opportunities and threats for the brand.
Consumer Insights Reporting: Compile, analyse, and present consumer insights through detailed reports and presentations. Communicate findings to marketing, product, and leadership teams to drive informed decision-making.
Consumer Segmentation: Develop and update consumer profiles and segmentation based on demographic, psychographic, and behavioral data, helping to identify key target audiences for marketing campaigns.
Customer Journey Mapping: Assist in mapping the consumer journey to understand customer pain points, decision-making processes, and potential improvements in the customer experience.
Support Marketing Campaigns: Provide insights and recommendations for targeted marketing campaigns and strategies based on consumer research and market data.
Trend Monitoring: Stay updated on industry trends, emerging consumer needs, and changes in consumer behavior to ensure the brand remains relevant and innovative.
Related jobs
-
Retail Partner
काम का वर्णन Skills: Team Leadership, Recruiting, Business Development, Sales Management, Lead Generation, Management, Company Overview Bajaj Allianz Life is committed to offering value-packed and innovative products to meet our customers' long-term ...
-
Counter Sales Executive Jobs in Dmart - Pune, Maharashtra, India
काम का वर्णन Job Requirements Job Title: Counter Sales Executive Jobs in Dmart - Pune, Maharashtra Location: Hinjewadi, Pune, Maharashtra, India Salary: ₹15,000 - ₹18,500 per month + Incentives Qualification: 10th Pass and above Work Experience: 0 - ...
-
Energy Exemplar - Senior Market Analyst
Senior Energy Market Analyst - Support - Gather and analyze data from various sources, including market reports, news articles, and industry databases - Develop and maintain market models to forecast energy prices and assess market risks - Conduct co...