Senior Manager, B2B Marketing
- Category: Digital Marketing Expert Jobs
- Location: Bangalore, Karnataka
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 15K to 28K
- Published on: 2025/09/26
• *About the Role**
This is a unique opportunity to join a recognized leader in cybersecurity and make a tangible impact on our marketing efforts.
We are seeking a Senior Manager, B2B Marketing to lead our marketing efforts for industry verticals and drive measurable business outcomes.
The ideal candidate will have a strong background in B2B marketing, excellent communication and collaboration skills, and the ability to connect marketing efforts to business outcomes through measurable ROI.
• *Responsibilities:**
• Develop and execute integrated marketing strategies for targeted industry verticals to position ColorTokens as a market leader.
• Partner with sales teams to align marketing plans with business objectives, identify opportunities, and support account mapping for strategic campaigns.
• Design and implement multi-channel marketing campaigns leveraging content, email, digital marketing, webinars, and events to drive engagement and lead generation.
• Collaborate with internal teams, including sales, engineering, and customer success, to align messaging and identify opportunities for impactful campaigns.
• Create high-quality marketing assets such as case studies, whitepapers, blogs, and videos that resonate with industry audiences.
• Measure and analyze campaign performance, calculate ROI, and refine strategies to improve outcomes.
• Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.
• Plan and manage participation in trade shows, industry events, and webinars to support marketing objectives.
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