Senior Manager Digital Marketing

Execute best practice strategies and methodologies to maximize company's e-commerce marketing programs adhering to the budget assigned
• Develop strategies for delivering sales and customer targets for paid search, free search, affiliate marketing, display advertising, and social media marketing.
• Oversee customer retention, reactivation, website personalization, retargeting, social media, referral marketing, and other marketing and promotional activities.
• Identify, design, and analyse new brand-appropriate online marketing initiatives and partnerships.
• Drive the strategy, planning, and execution of email marketing.
• Conduct business analysis, drive and document business requirements, plans and specifications for key marketing programs and new initiatives.
• Assist with sales targets, analyse, and optimize campaign performance by channel.
• Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs.
• Develop a strong understanding of the fashion industry and customer expectations.
• Oversee offline marketing efforts and develop new strategies and marketing channels.
• Partner with sourcing team to execute site-merchandising initiatives in regards to pricing, promotions, and presentation.
• Manage, Coach, and Mentor department staff and maintain budget and develop tracking mechanisms.
• Communicate report and share key programs and results to senior management on a consistent basis.
• Manage relationships with marketing vendors and other third parties on behalf of company.

Qualifications:

· B Tech, MBA from premier institutes on India

· E-commerce marketing and retail experience required.

· 8+ years marketing management experience.

· Excellent analytical and prioritization skills, including the ability to analyse data, draw conclusions, and develop recommendations.
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