Senior Manager| Digital Marketing

Job highlights
Identified by Google from the original job post
Qualifications
With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask
BS or BA Degree required; preferably in Economics, Business, Marketing or a related field
6+ years experience in Online Marketing managing paid campaigns and channels
Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics
Experience working with, analyzing, and interpreting data
Ability to manage multiple tasks and prioritize appropriately
Excellent communications skills, particularly written
Benefits
Growth!
Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year
Condensed Work Week!
If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays
Complete Benefit Package!
Our benefits kick off the first day of the month after your start date!
Discover more about our full benefits package here
We have competitive time off, including paid time to volunteer within the community
Merchandise Discounts!
Our associates receive 50% off Talbots and select Haven Well Within brand items
Additionally, you may also be eligible for discounts at the brands across KnitWell Group
Responsibilities
Lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs
Recruit and manage a team of online marketing subject matter experts
This position provides an excellent opportunity to help grow and expand Talbots and Haven’s digital footprint and reach, driving both revenue and awareness of the brand
Own the day-to-day program management of multiple online marketing channels, which will have a direct impact on the financial results
Oversee growth and direction of all paid marketing channels
Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
Lead paid search management and program evolution through strategy development, bid management, account architecture and daily tracking/monitoring
Monitor results of paid channel tests to optimize performance across engines and campaigns
Work closely with respective account teams and search engines to achieve objectives across all programs
Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks
Monitor day-to-day financial results
Compile and document campaign analysis, performance reports and measure ROI
Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts
Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation
Job description
Lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. Recruit and manage a team of online marketing subject matter experts. This position provides an excellent opportunity to help grow and expand Talbots and Haven’s digital footprint and reach, driving both revenue and awareness of the brand. With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.

What We Offer:
• Growth! Here at Talbots our goal is to give you the opportunities to grow with us. Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year.
• Condensed Work Week! If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
• Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
• Merchandise Discounts! Our associates receive 50% off Talbots and select Haven Well Within brand items. Additionally, you may also be eligible for discounts at the brands across KnitWell Group.

What You’ll Do:
• Own the day-to-day program management of multiple online marketing channels, which will have a direct impact on the financial results
• Oversee growth and direction of all paid marketing channels.
• Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
• Lead paid search management and program evolution through strategy development, bid management, account architecture and daily tracking/monitoring
• Monitor results of paid channel tests to optimize performance across engines and campaigns
• Work closely with respective account teams and search engines to achieve objectives across all programs
• Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks
• Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI
• Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts
• Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation

Who You Are:
• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics
• Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) a plus.
• Experience working with, analyzing, and interpreting data.
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communications skills, particularly written.
• Prior retail experience a plus.