Senior Manager, Marketing and Advanced Analytics

Key Responsibilities:

Marketing Analytics

Partner with marketing and e-commerce stakeholders to identify and document trends, provide recommendations for improving ROI and optimizing the marketing mix, utilizing cross-channel and offline-attribution methodologies
Review the weekly/monthly reporting to analyze digital marketing results across channels, campaigns, platforms and segments, with a keen focus on automation
Drive digital marketing-tagging strategy and implementation for campaigns and other efforts
Customer Analytics

Utilize customer data to better understand behavior and drive personalized engagement with a goal of driving in-store and e-commerce sales
Leverage the Data Management Platform (DMP); ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting
Collaborate with non-marketing stakeholders to assess and manage customer data privacy needs that ensure compliance with all relevant regulations and continue driving value to our customers
Offer perspective and guidance on development and selection of target audiences and steward know the customer (KTC) initiatives
Interconnected Analytics

Develop deep understanding of customer behavior on ecommerce platforms through customer journey analysis, ecommerce feature analysis, and present findings to stakeholders in a clear and compelling manner
Steward cross channel insights using statistical and machine learning techniques to enhance predictive analytics capabilities
Work closely with cross-functional teams, including marketing, sales, product, and IT, to align interconnected analytics initiatives with business goals
Overall

Build and lead a high-performing, high-throughput team of talented Managers, while driving professional development goals of the team
Be a thought leader on the performance of the business and work closely with marketing-driven financial forecasts and monitoring
Handle multiple projects and stakeholders simultaneously and meet deadlines in a fast paced and results-driven customer centric environment
Examine collection of data to cloud data Lakehouse routinely and troubleshoot data anomalies all while having a heightened focus to further enrich with additional data sources from which reporting, analysis and targeting will be based
Oversee development and implementation of both internal and external optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies
Requirements:

Bachelor's Degree: A degree in a relevant field such as Business, Marketing, Analytics, Statistics, Computer Science, or a related discipline

8-10 Years of Relevant Work Experience

A minimum of 5 years in a managerial role, overseeing teams and project

Job Type: Full-time

Pay: $120,000.00-$140,000.00 per year

Schedule:

Monday to Friday
Experience:

people management: 5 years (required)
Marketing and Advanced Analytics: 7 years (required)
Work Location: Hybrid remote in North York, ON