Senior Manager, Marketing & Loyalty Programs

Talize is a proudly Canadian owned and operated for-profit thrift retailer. At Talize, we aspire to challenge boundaries and make fashion sustainable, unique, and affordable – we recognize the importance of shopping sustainably. We’re passionate about sustainable fashion because we know we’re helping the planet at the same time as providing our customers with amazing value! That means offering unbeatable prices on brand names, designer fashions, accessories, leather goods, footwear, housewares, book, toys and more – all while contributing to the health and sustainability of our planet.

At Talize, you'll be serving the community by helping them lead a more sustainable lifestyle. A place with unlimited opportunities to learn and grow while unleashing your highest potential each day. You'll be part of a “people and customer first” culture; a workplace that is fun, fast paced, collaborative, diverse and inclusive. We provide a productive work environment, where every perspective is valued. Talize also takes a holistic approach for providing great benefits and rewarding employees.

Who You Are

The ideal candidate is an agile, business savvy individual who is committed to getting better everyday. You are a passionate influencer with strong communication skills, who is open to giving and receiving feedback. You are customer-centric with an ability to act as a mentor amongst your peers. Of course, you also deliver consistent results by aligning yourself with Talize’s values.

The Role

As the Senior Manager, Marketing and Loyalty Program, you will be a key leader in developing and executing the overall marketing strategy for Talize, Recycling Rewards and Sky Development Group. Reporting directly to the Chief Operating Officer, you will be responsible for developing and implementing a successful loyalty program, driving brand awareness, customer acquisition, and revenue growth through innovative and effective marketing initiatives to drive sales and increase customer lifetime value. Your role involves leading a dynamic marketing team, collaborating with cross-functional teams, and contributing to the achievement of the company's business objectives.

Work Location: On Site 67 Alexdon Road, Unit A, North York, ON M3J 2B5

Duties and Responsibilities

Departmental Duties

Work with Executive Leadership to create the vision and brand position of the Company in the Canadian Retail Market.
Develop brand messaging and marketing materials that represent the Company’s market position.
Collaborate with internal and external stakeholders to define the Company’s target consumer.
Use consumer research and business analysis to monitor market trends, understand competition, consumer segmentation and positioning, customer insights, competitor analysis, product segmentation and sales performance.
Create reports for Executive Leadership on marketing performance and areas of improvement.
Help manage the creative development timeline and process, manage brand budgets.
Approve creative across all consumer touch-points.
Create, and execute a consumer engagement plan.
Identify local market opportunities with key customer target groups, and develop and execute programs to leverage these audiences.
Lead cross-platform rebranding with aesthetic continuity, fresh content and increase video use.
Determine directive pricing strategies, manage budget allocation, and assess ROI for every marketing effort.
Lead staff in CRM activities and weekly reporting of sales analytics.
Work with Management to establish and manage current and long-range objectives, Key Performance Indicators (KPIs), strategic plans and policies.
Loyalty Program:
Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
Brainstorm effective loyalty programs, promotional initiatives, and accompanying marketing collateral
Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
Manage the established budget for promotional initiatives and lead the financial planning and reporting for your division
Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
Oversee the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
Collaborate with internal stakeholders to support the successful sales execution