Senior Manager-PV & EV Cost Engineering-Product Lines - PV-TMPV

काम का वर्णन
Purpose of the Role

TVM Engineer is responsible for analysing perceived value through value laddering, total cost of ownership (TCO) and resale value of TML products by comparing them with competition products and drive improvements in existing and new products of TML

Job Responsibility
• Enhance perceived value of TML products and improve cost – value equation Identify feature, content, specifications that customer values Conduct consumer studies – Cojoint, Maxdiff, Analytical Kano modelling, feature trends, customisation, accessory price and consumption trends, advanced market feature studies etc. Develop rationale for customer perceived value and validate it with marketing / product line planning Study competition products, gather competition feature, specification and pricing data and develop value ladder Generate and syndicate proposals to improve feature / content / specification, competitive value, cost-value equation, varianting, feature rationalisation, feature futuring etc Review the perceived value, pricing periodically and update value ladders
• Drive TCO and resale improvements Identify TCO drivers and estimate TCO for TML and competition products Generate and syndicate opportunities to improve the TCO of TML existing and future products Study the resale value depreciation, JDP vehicle dependability score, resale channel feedback of TML products vis-à-vis competition products and identify opportunities for improvement Classify the opportunities into product / field actions and syndicate them with concern stakeholders
• Ensure/ deliver design to cost and source to cost targets achievements for the component targets of programs. Pursue component cost targets with engineering to achieve the design to cost targets for new programs Perform cost driver analysis, design cost analysis on components to achieve design to cost targets. Perform Supplier Quotation analysis with respect to should cost model and develop supplier negotiation fact pack for components Perform Linear price performance models and generate opportunities to improve cost performance Generate, provide valuation and syndicate cost reduction ideas based on should cost driver analysis in cost reduction workshops to achieve component subsystem cost reduction targets. Benchmarking , competition should costing , best of Best cost driver analysis and its application into various projects to drive cost efficiencies Perform data analysis and execute analytics based levers for idea generation (LPP, Weight Tree Cost Tree, Function Cost etc ) Prepare component/subsystem specific supplier negotiation fact pack and support purchase CTL in achievement of should cost with supplier
• Develop component/subsystem knowledge repository covering competition, technology, products, processes etc and apply it in developing cost models Prepare and syndicate cost models for new technology , supplier proprietary parts Prepare scenarios on impact of choice of future technology on cost structure investment, supplier selection etc Improve accuracy of should cost models Prepare parametric cost models for part types to increase the coverage of parameterization Perform TGR and TGW of design to cost and sourcing to cost targets Being part of business case evaluation and build central repository of cost saving ideas and apply across the portfolio
Annual cost reduction target for the sub systems / modules Prepare execute idea generation and syndication plan Achieve E+ ( syndicated) as per the target glide path for various modules in targeted VCs

Stakeholder Profiles & Nature of Interactions

Internal

Product Planning, Marketing

Review perceived value, cost of ownership assumptions

Review value laddering, TCO and resale value analysis, survey requirements

Share PDCA of perceived values, Cost- value analysis, varinating ideas

ERC VATs, CoC Heads

Review attributes, future trends, feature choices

Review competition learning and action plan to improve TCO, serviceability, maintainability and resale value

Vehicle Module Team

Share competitive learning on value laddering, varianting, TCO, resale value etc to enable idea generation

Desired Candidate Profile
• Education Graduation in Engineering (MBA Preferred)
• Relevant Experience :2 to 5 years of experience in the domain of marketing / sales, product planning
• Experience in conducting consumer studies, mystery shopping, competitive intelligence etc
• Good Knowledge of latest feature and technology trends
• In depth knowledge of TML and competition products
• Understanding of JDP / IPSOS surveys

Skills & Competencies
• Consumer need-gap analysis – surveys, interviews, conjoint, Maxdiff, Kano modelling etc
• Competitive intelligence in the areas of product attribute, feature benchmarking, feature - value analysis, cost of ownership, serviceability, maintainability and resale value
• Data management and analytics on perceived value, pricing, feature and technology trends, JDP reports, Indian resale blue book