Senior Marketing Consultant

Senior Marketing Consultant

Contract Type: 12-month Fixed Term Contract

Location: Edinburgh, Hybrid working style (50% home/office based)

We are seeking an experienced marketing professional to join our Employer Marketing team.

The role involves managing the development and delivery of market-leading communications targeted at employers and advisers, with a focus on acquiring new business.

You will be responsible for delivering consistently high-quality, innovative, and relevant communications that engage, enthuse, and inform our target audience.

Lead cross-functional campaign teams to ensure efficient and effective delivery of marketing activity.

Ensure the audience view is embedded in all marketing activity across the funnel.

Make effective use of data and insight to set campaign objectives and monitor campaign activity, adjusting as appropriate, reporting to the Marketing Manager and other senior stakeholders.

Your responsibilities will include:

Developing compelling bid, pitch, and tender responses to create meaningful impact with employers and advisers.
IDentifying the most effective media and communication channels across the full marketing mix.
Day-to-day responsibility for campaigns and initiatives, including delivery planning, resource alignment, and budget management.
Managing, planning, and delivering key projects within agreed timescales, including working with third-party agencies on creative development.
Setting clear campaign objectives and measures that align with commercial targets and using data and insights to continuously test, learn, and optimise marketing activity.
Leading cross-functional teams to deliver best-in-class marketing to chosen audience groups, driving forward new ideas and innovative approaches.
Collaborating with stakeholders across the Brand and Marketing function, other parts of the business, and external agencies.
About you:

Experience of working in the financial services industry and understanding the legislative framework, including propositions and distribution models.
Excellent understanding of marketing communication tools and techniques.
Proven track record of effective stakeholder management.
Excellent project management and communication skills.
Experience of planning and running large integrated marketing campaigns, including budget and risk management.
Strong understanding of how to apply brand and language guidelines.
About Royal London:

We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services.

Our People Promise is to work somewhere inclusive, responsible, enjoyable, and fulfilling, underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We offer great workplace benefits, including 28 days annual leave, up to 14% employer-matching pension scheme, and private medical insurance.

Inclusion, diversity, and belonging:

We're an Inclusive employer, celebrating and valuing different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills recognised and respected – whatever their background.