Senior Marketing Executive (DAISE Beauty)

We're looking for our next Senior Marketing Executive for Social and Content to join our team in Sydney!

If you're passionate about beauty and everything social media, then this role is for you!

Roles & Responsibilities

You will champion ideation, develop and execute content strategy for DAISE Beauty. This means ideating brand campaigns in alignment with the brand marketing team objectives

Working with creative team to visually concept campaigns, agree on creative direction and manage creative delivery

Review creative team edits, provide feedback and liaise with relevant Marketing Manager & brand lead for campaign approval

Work with Marketing Managers to support with localisation requests and adaptations

Work with Digital Team to understand content & campaign performance, adapt assets for improved media results and apply principles of continuous improvement to inform content/deliverable decisions moving forward

Manage DAISE Beauty Brand Owned Channels, including Facebook, Instagram, TikTok, EDM, Website by driving growth and engagement with creative, best-in-class organic content

Executing regular reporting and content analysis, reporting back to the marketing team on learnings & opportunities for improvement

Remaining at the forefront of emerging trends and platforms

Collaborate closely with the brand marketing team on all content strategy objectives & execution to ensure they support wider marketing objectives and goals

Work efficiently and focus on continuous improvement and be a valuable resource to the wider DAISE/Beauty team

Workflow management in accordance with wider business priorities

Set creative benchmarking and standard of excellence expected for DAISE Beauty content by frequently conducting competitive content and platform reviews to ensure ZURU stay on the pulse of creative excellence

Skills & Experience
Relevant experience in the content and social media space

You are a social media enthusiast, you're passionate, driven, creative, and excited about new things and tactics!

You studied Marketing, Business, Creative or equivalent; or have continuously up-skilled yourself in the space

You are digitally savvy, you keep up with trends, and you're always thinking of ways to improve the way we do things

Paid and Organic content strategy and execution experience required

Experience creating and editing vertical video, preferably with experience using platforms incl. InShot and Adobe illustrator

Strong ability to develop efficient briefs to design and digital teams

Ability to draft clever short form social media copy

Experience developing social earned social media strategy

Experience working on large scale brand campaigns –briefing and managing external agencies, overseeing deliverables, shot lists

You have managed social media pages before (TikTok, Instagram, Facebook)

You are excited to contribute to our fun and vibrant office culture! (this is an onsite role based in a new office in Surry Hills!)