Senior Marketing Insights Analyst

Job description


MontuMontu is one of Australia's leading health tech businesses and a leader in alternative health services.

We take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies, and patients. Our fully integrated ecosystem touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution, and more.

Our brands include Alternaleaf, UMeds, Leafio, and Saged.

Recognised by the Deloitte Fast 50 as the fastest-growing tech company in Australia for two years running – with revenue growth of over 26,000% and +,000% – Montu is now the largest business of its kind outside North America.

Senior Marketing Insights Analyst:
Reporting into the Head of Marketing - Leafio, you will play a pivotal role in analysing and interpreting marketing data to drive actionable insights for both our Leafio and Montu Brands marketing teams.
You will track the effectiveness of campaigns, analyse sales performance, report on key metrics, deliver data-driven insights to inform brand strategy, and assess marketing spend across multiple channels, including Google Ads, website analytics, and other digital platforms.
This role will require a blend of analytical expertise, technical acumen, and a deep understanding of marketing performance to inform strategic decisions and optimise our marketing efforts.

Key Responsibilities:
Data Analysis & Reporting: Analyse the performance of marketing campaigns and sales data to provide actionable insights and recommendations.
Prepare and deliver regular reports and action insights on sales and category data.
Prepare and deliver regular reports on key performance indicators (KPIs) related to marketing and sales effectiveness.
Monitor and analyse web and microsite traffic, conversion rates, and other metrics to assess the success of digital marketing efforts.
Collaborate with marketing teams to evaluate campaign performance and suggest improvements for future initiatives.
Create reports and visualisations that communicate insights to stakeholders in a clear and concise way.
Deliver data-driven insights and recommendations to inform and shape brand strategy.
Marketing Spend & Budget Analysis: Monitor and track marketing spend across various channels, including Google Ads, social media, third-party display and digital media, and paid search campaigns.
Provide detailed reporting on the ROI of marketing expenditures and suggest adjustments to improve efficiency and cost-effectiveness.
Collaborate with finance and marketing teams to ensure that marketing budgets are being allocated effectively to maximise returns.
Campaign Performance Analysis: Track and analyse the success of specific marketing campaigns, identifying trends and patterns to inform future strategies, including paid media campaigns requiring tagging of ads and reporting.
Provide insights on customer behaviour, campaign effectiveness, and the impact on sales pipelines.
Website Analytics & User Behaviour: Analyse website performance using tools like Google Analytics, heatmaps, and other analytics platforms to understand user behaviour and identify opportunities for optimisation.
Report on key website metrics, including traffic, bounce rates, session duration, cart behaviour, and conversion rates, with recommendations for improvements.
Support A/B testing efforts and website optimisation strategies by providing data insights to guide decision-making.
Collaboration & Stakeholder Management: Work closely with B2B marketing teams to align on goals and provide data-driven insights that support campaign execution.
Communicate insights and analysis to senior stakeholders, helping to inform decision-making and strategic planning.
Assist in the development and implementation of data-driven strategies to optimise marketing initiatives and support business objectives.
Work with Braze specialist to build automated reports.
Assist in piping new attributes through to Braze, identify and build customer attributes for the Automation team.
Work with pharmacy banner groups marketing teams to understand and optimise performance on co-marketing activities.
Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs):
Deliver on individual and set departmental OKR and KPI’s as determined from time to time.
Qualifications:
Experience in a similar, preferably also newly created role, in a highly dynamic, fast-paced, B2B environment.
Experience in analysing marketing data, including Google Ads, social media, third-party digital campaigns, email marketing, and website performance.
Strong ability to interpret and analyse data to extract actionable insights with the ability to communicate complex data findings clearly and concisely to non-technical stakeholders.
Highly proficient in data modelling, statistical analysis, and data visualisation tools (e.g., SQL, Python, Looker, Tableau).
Experience using Braze or similar CRM tools and Hightouch or similar Reverse ETL tools.
Experience using Google Analytics, Google Tagging, Shopify, and building customised reports.
Knowledge of propensity and model scoring.
Experience analysing and tracking marketing spend, budget management, and ROI.
Strong project management skills and experience and delivering analytical projects from end to end.
Experience working with cross-functional teams to develop and implement data-driven solutions that improve the efficiency and effectiveness of the business.
Strong analytic/quantitative research skills and experience in different research methodologies.
Stellar communication skills, adept at bridging communication between technical and non-technical stakeholders.
Additional Information:
Join a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.