Senior Paid Media Expert

About the Role: We're looking for an experienced Meta Ads expert to join our team. As a Senior Meta Ads Expert, you will be responsible for developing and implementing paid campaigns on Meta (Facebook and Instagram) to drive performance and meet business objectives.

Main Responsibilities:
- Develop and manage paid campaigns on Meta to drive performance and meet business objectives.
- Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.
- Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.
- Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.
- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.
- Work closely with creative teams to develop engaging ad formats that align with the brand's goals.
- Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations.

Requirements:
To succeed in this role, you will need:
- 5+ years of experience in performance marketing, with a significant part spent scaling startups or working in high-impact Digital Marketing agencies.
- A proven track record of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.
- Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.
- Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.
- A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.
- Strong analytical skills to dissect data and turn insights into impactful strategies that boost ROI.
- Excellent communication skills for reporting and client interaction.

Benefits:
We offer:
- Competitive pay, including performance-based incentives designed for those who consistently deliver exceptional results.
- Remote flexibility, allowing you to work from anywhere in the US while maintaining a healthy work-life balance.
- A high-impact role where your work directly shapes our growth and future.
- A growth-focused environment that thrives on innovation, celebrates big wins, and supports professional development.
- The opportunity to establish yourself as a leader in the digital marketing landscape.

As a Senior Meta Ads Expert, you will have the opportunity to work on a variety of projects, including developing and implementing paid campaigns on Meta (Facebook and Instagram), analyzing campaign performance data, and conducting A/B testing on ad copy and audience segments.

Key Skills and Qualifications:
- Proficiency in Meta Ads Manager and other tools like Facebook Analytics.
- Strong understanding of campaign metrics such as CPA, ROAS, CTR, and conversion tracking.
- Ability to create compelling ad creatives that resonate with different audience segments.
- Excellent communication skills for reporting and client interaction.
- Meta Blueprint certifications or other relevant social media certifications.
- Experience with Meta's advanced ad formats, such as dynamic ads and Instagram Stories ads.
- Knowledge of tools like Google Analytics or third-party platforms to track and analyze Meta campaign performance.

Bonus Features:
- Opportunity to work on a variety of projects, including developing and implementing paid campaigns on Meta (Facebook and Instagram), analyzing campaign performance data, and conducting A/B testing on ad copy and audience segments.
- Collaborative and supportive team environment.
- Opportunities for professional development and growth within the company.