Senior Paid Media Strategist

About Northern


Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.


Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.


What We’re Looking For


We’re on the hunt for an experienced Senior Paid Media Strategist (Digital Advertising Strategist) to join our growing team and lead the development and execution of paid media strategies across key client accounts.


In this role, you’ll create and run high-performing campaigns that drive meaningful business outcomes. From strategy and planning to execution, optimization, and reporting -you’ll take ownership of paid media campaigns across platforms like Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn, and more.


You’ll also take the lead on client communication, providing clear performance insights, strategic recommendations, and polished presentations. As a senior member of the team, you’ll mentor others, champion best practices, and serve as a quality control check to ensure we’re delivering top-tier work every time.

If you’re passionate about performance marketing and love turning strategy into results - we’d love to hear from you!!


Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

Robust Benefits plan, including a Health Spending Account
Wellness Programs & EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment - so you can work where & when you work best
Allowance to help set up home office
Just to name a few!...


Key Responsibilities

Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting.
Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results.
Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement.
Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders.
Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals.
Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams.
Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations.
Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance.
Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise.
Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts.
Knowledge, Education & Experience Required

5+ years of experience in digital advertising, with a focus on paid campaign execution
Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
Hands-on experience managing campaigns in Facebook and Google Ads, with strong familiarity in SEM, PPC, and CPM trends
Comfortable presenting campaign metrics and performance insights, both internally and to clients
Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset)
Google Ads and Google Analytics certifications are preferred
Strong analytical mindset with the ability to make data-driven decisions
Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
Supreme attention to detail
Comfortable with daily video conferencing and remote communication tools
Why Northnern?

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.


Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any ****** orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.