Senior Specialist| Digital Marketing Operations

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor’s Degree in Business, Marketing, a related discipline, or four years of related work experience is required
Five to seven years of Operations experience in Marketing or a related field is required
Extensive experience building decks with PowerPoint
Extensive experience with data storytelling
Strong analytical thinker, process oriented, and highly organized with a growth mindset and is energized by scaling business impact
Possesses excellent communication skills (written and verbal)
Ability to communicate and influence others
Demonstrated success in a changing and high paced environment
Proven ability to work within Salesforce with knowledge of marketing automation and cadence communication tools
Strong understanding of marketing/sales funnels, customer journey mapping, key performance indicators (KPIs), and concepts
Ability to lead/manage multiple projects concurrently
Strong problem-solving and decision-making capabilities
Possesses a hands-on approach with a strong sense of urgency
Strong business processes acumen, especially in documentation/mapping/management, plus change management, and enablement
Strong familiarity with marketing tools and infrastructure to facilitate planning and budgeting, demand gen processes and lead flow, operations, and workflow
Ability to manage multiple projects simultaneously, in matrixed organization, with skill, attention to detail, tenacity, and a focus on results: macro/high-level and micro/detail-level
Track record of engaging senior leadership and being a catalyst for change, while demonstrating prioritization
Positive, proactive, self-starter with a transformational mindset, solid project management skills, and a knack for storytelling and a solutions orientation
Empathetic relationship builder eager to navigate and collaborate cross-functionally
Tech-savvy marketer with exposure to digital marketing technologies and methodologies
Benefits
Flexibility: Over 80% of Insperity’s jobs have flexibility
We want your time to have balance, whether it’s spent with coworkers, clients, family or your community
Career Growth: Insperity provides many ways to grow with the company
We offer continuous learning programs, mentorship opportunities and ongoing training
Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more
Responsibilities
This position is responsible for enhancing internal workflow, digital capabilities, and team practices through automation, integration, and optimization
This role is instrumental in driving the efficiency and effectiveness of the digital marketing technology stack and operational processes
Develops and maintains expertise in all user tools and processes utilized in digital marketing operations
Facilitates daily workflow, administers tools, and provides troubleshooting support
Builds presentations on behalf of the Digital Marketing team for leadership and cross-functional teams
Drives lead routing activities with technology partners, ensuring data quality and system output integrity
Maintains a comprehensive understanding of the marketing technology (MarTech) landscape and operational initiatives across the enterprise
Establishes a reporting cadence for deliverables, monitors status, provides executive-friendly updates, and presents findings to stakeholders
Collaborates with digital marketing User Experience (UX) department to align on digital tools, workflows, reporting, presentations, and future-state planning
Collaborates with digital marketing leadership to document and refine operational processes and reporting requirements
Coordinates with external vendors/agencies to ensure alignment with marketing goals and platform optimization
Creates compelling data stories using analytics and stakeholder input
Acts as the primary liaison and workflow coordinator between stakeholders and the digital marketing operations team
Identifies and implements operational efficiencies, standardizing approaches, and optimizations within digital marketing
Anticipates customer needs, evaluates requirements, and devises innovative solutions
Documents cross-functional processes, stakeholder interactions, and workflows
Educates and trains relevant groups on process establishment and ongoing improvements
Assists in the development of campaign pilot programs and feedback mechanisms for digital marketing initiatives
Assists in the accomplishment of Insperity Company goals
Helps other employees to accomplish Insperity Company goals
Performs other duties as may be assigned by the department supervisor
Participates in the Disaster Recovery plan as required
Ability to use multiple platforms for organizing, tracking, and reporting on key deliverables
Job description
Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than +0 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

Senior Specialist, Digital Marketing Operations

We are currently seeking a Senior Specialist, Digital Marketing Operations to join our team. This position is responsible for enhancing internal workflow, digital capabilities, and team practices through automation, integration, and optimization. This role is instrumental in driving the efficiency and effectiveness of the digital marketing technology stack and operational processes.

Responsibilities
• Develops and maintains expertise in all user tools and processes utilized in digital marketing operations.
• Facilitates daily workflow, administers tools, and provides troubleshooting support.
• Builds presentations on behalf of the Digital Marketing team for leadership and cross-functional teams.
• Drives lead routing activities with technology partners, ensuring data quality and system output integrity.
• Maintains a comprehensive understanding of the marketing technology (MarTech) landscape and operational initiatives across the enterprise.
• Establishes a reporting cadence for deliverables, monitors status, provides executive-friendly updates, and presents findings to stakeholders.
• Collaborates with digital marketing User Experience (UX) department to align on digital tools, workflows, reporting, presentations, and future-state planning.
• Collaborates with digital marketing leadership to document and refine operational processes and reporting requirements.
• Coordinates with external vendors/agencies to ensure alignment with marketing goals and platform optimization.
• Creates compelling data stories using analytics and stakeholder input.
• Acts as the primary liaison and workflow coordinator between stakeholders and the digital marketing operations team.
• Identifies and implements operational efficiencies, standardizing approaches, and optimizations within digital marketing.
• Anticipates customer needs, evaluates requirements, and devises innovative solutions.
• Documents cross-functional processes, stakeholder interactions, and workflows.
• Educates and trains relevant groups on process establishment and ongoing improvements.
• Assists in the development of campaign pilot programs and feedback mechanisms for digital marketing initiatives.
• Assists in the accomplishment of Insperity Company goals.
• Helps other employees to accomplish Insperity Company goals.
• Performs other duties as may be assigned by the department supervisor.
• Participates in the Disaster Recovery plan as required.

Qualifications
• Bachelor’s Degree in Business, Marketing, a related discipline, or four years of related work experience is required.
• Five to seven years of Operations experience in Marketing or a related field is required.
• Extensive experience building decks with PowerPoint.
• Extensive experience with data storytelling.
• Direct experience in marketing, with operational highlights and B2B industry is preferred.
• Strong analytical thinker, process oriented, and highly organized with a growth mindset and is energized by scaling business impact.
• Possesses excellent communication skills (written and verbal).
• Ability to communicate and influence others.
• Demonstrated success in a changing and high paced environment.
• Proven ability to work within Salesforce with knowledge of marketing automation and cadence communication tools.
• Strong understanding of marketing/sales funnels, customer journey mapping, key performance indicators (KPIs), and concepts.
• Ability to lead/manage multiple projects concurrently.
• Strong problem-solving and decision-making capabilities.
• Possesses a hands-on approach with a strong sense of urgency. Strong business processes acumen, especially in documentation/mapping/management, plus change management, and enablement.
• Strong familiarity with marketing tools and infrastructure to facilitate planning and budgeting, demand gen processes and lead flow, operations, and workflow.
• Ability to manage multiple projects simultaneously, in matrixed organization, with skill, attention to detail, tenacity, and a focus on results: macro/high-level and micro/detail-level.
• Track record of engaging senior leadership and being a catalyst for change, while demonstrating prioritization.
• Positive, proactive, self-starter with a transformational mindset, solid project management skills, and a knack for storytelling and a solutions orientation.
• Empathetic relationship builder eager to navigate and collaborate cross-functionally.
• Ability to use multiple platforms for organizing, tracking, and reporting on key deliverables.
• Tech-savvy marketer with exposure to digital marketing technologies and methodologies

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.