SEO |amp| SEM Specialist
- Category: Digital Marketing Expert Jobs
- Location: Noida, Uttar Pradesh
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 18K to 22K
- Published on: 2025/09/21
Job Title: SEO & SEM Specialist
Overview:
We are seeking a dynamic and experienced SEO & SEM Specialist to join our marketing team. As an integral part of our digital marketing efforts, you will be responsible for developing, implementing, and managing our search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance our online visibility and drive qualified traffic to our websites.
Responsibilities:
Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our websites.
Conduct keyword research to identify new opportunities and optimize existing content for target keywords.
Perform on-page and off-page SEO activities, including but not limited to content optimization, link building, and technical SEO enhancements.
Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
Collaborate with content creators to ensure SEO best practices are incorporated into content creation and publishing processes.
Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
Plan, execute, and optimize SEM campaigns across various platforms (e.g., Google Ads, Bing Ads) to drive targeted traffic and achieve campaign objectives.
Conduct A/B testing and analyze campaign performance to optimize ad copy, targeting, and landing pages.
Monitor and manage advertising budgets to ensure efficient allocation of resources and maximum ROI.
Provide regular reporting and insights on SEO and SEM performance, including key metrics, trends, and recommendations for improvement.
Collaborate with cross-functional teams, including marketing, content, and web development, to align SEO and SEM strategies with overall business objectives
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