SEO Executive

Job Description:

● Develop and implement SEO strategies to improve the brand's organic search rankings and increase website traffic.

● Conduct keyword research and analysis to identify relevant keywords and optimise website content accordingly.

● Optimise on-page elements, including meta tags, headings, and internal linking structure, to improve search engine visibility.

● Monitor website performance using SEO tools and analytics and make recommendations for optimization.

● Create high-quality, SEO-friendly content, including website copy, blog posts, articles, and press releases.

● Conduct content gap analysis and identify opportunities to enhance the brand's content strategy.

● Optimise content for target keywords, ensuring proper keyword placement and density.

● Collaborate with content creators and designers to develop engaging and visually appealing content.

● Identify link-building opportunities through outreach to relevant websites, influencers, and industry publications.

● Develop relationships with external websites and negotiate link placements and collaborations.

● Monitor and analyse backlink profiles, disavow toxic links, and report on link-building activities.

● Monitor and analyse website traffic, rankings, and other relevant SEO metrics using tools like Google Analytics.

● Prepare regular reports on SEO performance, keyword rankings, and traffic trends.

● Identify areas for improvement and implement strategies to enhance SEO performance.

● Assist in developing and executing PR strategies to increase brand visibility and enhance reputation.

● Write press releases, media pitches, and other PR materials.

● Coordinate media interviews, press events, and product launches.

● Build relationships with media outlets, journalists, and influencers.

● Conduct competitor analysis to identify industry trends, keywords, and strategies.

● Monitor competitor SEO activities and provide insights for optimization.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field.

● Proven 2 years’ experience in SEO, content creation.

● In-depth knowledge of SEO best practices, tools, and techniques.

● Strong understanding of search engine algorithms and ranking factors.

● Familiarity with content management systems (CMS) and SEO tools such as Google Analytics, SEMrush, or Moz.

● Analytical mind-set and ability to interpret data and draw actionable insights.

● Strong organisational and project management skills.

● Ability to work independently and collaborate with cross-functional team

Job Type: Full-time

Salary: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

SEO: 2 years (Preferred)
PPC Campaign Management: 1 year (Preferred)
total work: 2 years (Preferred)
Speak with the employer
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