SEO Executive

About Amber: (https://amberstudent.com)
Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $1.2B in annual gross bookings value by 2024.

If you are passionate about making international mobility and living seamless and accessible, then -
Join us in building the future of student housing!
(We are amongst the fastest growing companies in the Asia Pacific as per Financial Times
https://www.ft.com/high-growth-asia-pacific-ranking-2024)

Job Description:
• Conduct keyword research to identify relevant and high-traffic search terms for our target audience.
• Optimize website content using SEO best practices, including landing pages, blog posts, and product descriptions.
• Implement on-page SEO techniques, such as optimizing meta tags, headings, URLs, and image tags.
• Conduct technical SEO audits to identify and resolve website issues that may impact search engine rankings, such as crawl errors, broken links, and site speed.
• Collaborate with content creators to ensure the content aligns with SEO objectives and is optimized for search engines.
• Monitor and analyze website performance using SEO tools, such as Google Analytics and Google Search Console, and provide regular reports on key metrics, such as organic traffic, keyword rankings, and conversion rates.
• Stay up-to-date with the latest industry trends and search engine algorithm updates to continually refine and improve SEO strategies.
• Conduct competitive analysis to identify opportunities and develop strategies to outperform competitors in organic search results.
• Collaborate with the marketing team to integrate SEO with other marketing initiatives, such as social media, content marketing, and paid advertising campaigns.
• Assist in the development and implementation of link-building strategies to improve domain authority and backlink profile.
• Keep abreast of emerging SEO tools and techniques and provide recommendations for their implementation.

Requirements:
• 2+ years of prior experience in SEO and Content Marketing
• Bing Ads and International SEO experience would be plus
• Strong understanding of SEO principles.
• Experience with SEO tools and analytics.
• Knowledge of link-building strategies.
• Stay updated with SEO trends and best practices.
• Strong Analytical and reporting skills using various reporting tools
• Creating & Implementing strategies to scale the performance on the organic front

Qualifications:
Graduation or Post Graduation in Marketing such as MBA would be a plus

Regards