SEO & SEM Specialist

Job Posting: SEO and SEM Specialist at Mudgar Club

Mudgar Club is a rapidly growing startup that is revolutionizing traditional fitness practices with luxury wooden workout equipment. We are looking for an SEO and SEM specialist to join our dynamic team and drive our online presence to new heights.

As the SEO and SEM Specialist, your primary focus will be improving search engine rankings and driving high-quality traffic to our website. You will collaborate closely with our marketing team to develop and implement effective SEO strategies, manage paid search campaigns, and analyze performance data to ensure ongoing growth. If you have a passion for SEO and SEM and want to work in an innovative environment, we’d love to hear from you.

job Responsibilities

SEO Specialist Responsibilities:

Keyword Research & Analysis:
• Conduct in-depth research to identify relevant keywords and assess their competition.
• Utilize SEO tools like Google Keyword Planner, SEMrush, and Ahrefs to analyze search volumes and trends.

On-Page Optimization:
• Optimize website content, including titles, meta descriptions, header tags, and internal linking, to improve keyword rankings.
• Ensure proper URL structure and image alt text usage to enhance SEO.

Technical SEO:
• Improve site speed, mobile responsiveness, and overall user experience.
• Resolve broken links and optimize site architecture, ensuring the implementation of structured data (Schema markup) for better search engine understanding.

Content Strategy & Creation:
• Develop SEO-focused content, including blog posts, articles, and landing pages, ensuring alignment with user intent and industry standards.

Link Building:
• Create strategies to acquire high-quality backlinks, boosting domain authority.
• Engage in guest posting, influencer outreach, and relationship-building for effective backlinking.

Analytics & Reporting:
• Monitor SEO performance through tools like Google Analytics and Google Search Console, tracking traffic, rankings, and key metrics.
• Generate SEO performance reports to identify improvement opportunities.

SEO Audits:
• Conduct regular website audits to detect issues like broken links, duplicate content, and other technical challenges that hinder performance.

Competitor Analysis:
• Continuously analyze competitors' SEO strategies and adjust our approach to outperform them in search rankings.

SEM Specialist Responsibilities:

Paid Search Campaign Management:
• Create and manage Google Ads and Bing Ads campaigns to target relevant keywords and drive high-quality traffic.
• Develop ad copy and landing pages optimized for user intent and conversion.

Bid Management & Budget Allocation:
• Monitor and optimize bidding strategies to ensure cost-effective ad spending.
• Manage campaign budgets effectively, based on performance data.

Campaign Monitoring & Optimization:
• Continuously analyze paid search campaign performance, adjusting keywords, ad copy, bidding, and targeting for optimal results.
• Use A/B testing for ads and landing pages to improve conversion rates and ROI.

Analytics & Reporting:
• Use SEM platforms like Google Ads, Bing Ads, and Google Analytics to track and analyze campaign performance.
• Prepare detailed reports that provide actionable insights for optimization.

Remarketing & Retargeting:
• Develop and manage remarketing campaigns to re-engage users who have interacted with the website or ads.
• Optimize retargeting strategies to improve conversion rates and lower cost per acquisition.

Keyword & Market Research:
• Conduct ongoing research into keyword trends, competitor ads, and audience behavior to refine SEM strategies and targeting.

Overlap Between SEO & SEM:

Both SEO and SEM specialists aim to boost online visibility—SEO through organic search efforts and SEM via paid campaigns. A strong understanding of both disciplines is crucial to driving comprehensive digital growth. Both roles require advanced analytical skills to assess performance and refine strategies accordingly.

Key Qualifications:
• Proven experience in SEO and SEM strategy execution.
• Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Google Search Console, along with SEM platforms like Google Ads and Bing Ads.
• Hands-on experience managing paid search campaigns, including budget allocation and bid management.
• Strong knowledge of bidding strategies, keyword research, and budget management in SEM.
• Excellent written and verbal communication skills.
• Strong analytical abilities and the capability to generate actionable insights from data.
• The candidate must have 3 to 5 years of experience.

What We Offer:

Compensation and Benefits:
• Salary: ₹25,000 - ₹35,000 per month (based on experience).
• Assistance with finding accommodation in Dehradun.

Growth Opportunities:
• Work with a passionate and innovative team.
• Play an integral role in the success of a rapidly growing startup.

About Mudgar Club:

Mudgar Club is a cutting-edge startup that merges traditional Indian strength training with modern fitness. We specialize in high-quality, handcrafted Mudgars (wooden workout equipment) that honor ancient fitness practices. Our products have been featured on Shark Tank India Season 4, and we are scaling operations to reshape the fitness industry.

At Mudgar Club, creativity, collaboration, and growth are at the heart of everything we do. Joining our team means becoming part of an innovative environment where your contributions directly impact the business.

If you're ready to make a significant impact and help us craft exceptional customer experiences, we invite you to apply.

Industry: Wellness and Fitness Services

Employment Type: Full-time