SEO Specialist |amp| Content Writer

Apptware is Hiring!

Are you looking for an exciting career in the tech and business world?

Apptware is an IT software platform built by the innovation of several minds passionate and committed to helping technology solution providers (TSPs) realize their success in today's ever-evolving marketplace. Everything we do is tailored toward enabling customer success. That is why we call them partners and not just customers.

Position Overview-

We’re seeking a detail-oriented SEO Specialist with strong content writing skills to help improve our search rankings and produce high-quality website content. You’ll be responsible for developing and executing SEO strategies, conducting keyword research, optimizing web pages, and writing engaging, SEO-friendly content.

Key Responsibilities-

• Develop and implement SEO strategies to improve organic search visibility.

• Conduct keyword research, analysis, and optimization for content and web pages.

• Optimize website structure, on-page elements, and content for SEO best practices.

• Write, edit, and publish high-quality content for the company’s website, blog, and other online platforms.

• Collaborate with the marketing and development teams to ensure SEO best practices are implemented across digital properties.

• Monitor and report on SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.

• Stay up to date with the latest SEO trends, algorithm changes, and best practices.

• Assist in managing and optimizing paid search campaigns (PPC) when needed.

• Perform regular website audits and implement technical SEO improvements.

Requirements-

• Proven experience as an SEO specialist with a portfolio of successful projects.

• Strong content writing skills with a focus on SEO-friendly copy.

• Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.

• Experience with keyword research, on-page optimization, and technical SEO.

• Familiarity with content management systems (CMS), such as WordPress or similar.

• Basic understanding of HTML, CSS, and website development (optional)

• Excellent communication and teamwork skills.

• Ability to multitask and manage multiple projects simultaneously.

Qualifications:

• Bachelor’s degree in marketing, communications, or related field.

• 2+ years of experience in SEO and content writing.